CCTex SAS in Apparel (Colombia)

  • ID: 2570098
  • Company Profile
  • Region: Colombia
  • 2 pages
  • Euromonitor International
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Although jeans sales were still not back to pre-recession levels in 2012, Levi’s (CCTEX SAS) does not plan to reduce prices, but instead will enhance the brand’s image through media and advertising and by focusing on the in-store customer experience. The company is therefore expected to focus on renovating its stores and look for new opportunities in advertising and media campaigns to target new customers and refresh the brand’s image.

These local company profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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CCTEX SAS IN APPAREL (COLOMBIA)
Euromonitor International
June 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 CCTex SAS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 CCTex SAS: Competitive Position 2012
Internet Strategy
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