Beauty and Personal Care in Macedonia

  • ID: 2570165
  • Report
  • Region: Macedonia
  • 94 pages
  • Euromonitor International
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In 2017, beauty and personal care continued to see growth, as the Macedonian political crisis continued to settle down, with the formation of a new government in the first half of the year. The creation of the new government was largely a result of the December 2016 parliamentary elections, which shifted power in favour of the pro-reform forces.

The Beauty and Personal Care in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN MACEDONIA

Executive Summary
Growth in Beauty and Personal Care Continues As Political Crisis Settles Down
Consumers Increasingly Look for Added-value in Beauty and Personal Care
International Companies Overwhelmingly Dominate the Mass and Premium Segments
Significant Innovation Results in Numerous Key New Launches
Slower Growth Ahead for Beauty and Personal Care

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Negative Demographic Trends Slow Growth
Fastest Growth for Medicated Baby and Child-specific Products
Millennials Are the New Young Parents
Competitive Landscape
the Procter & Gamble Co Leads
International Companies Dominate
Domestic Companies Maintain A Modest Presence

Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Innovation and Frequent New Launches
the Influence of Health, Wellness and Wellbeing
Demographics and Economising Hamper Growth
Competitive Landscape
Colgate-Palmolive Co Leads
the Dominance of International Companies
Domestic Companies Lag Behind

Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Innovation Is the Main Growth Driver
Premiumisation Continues in 2017
A Natural Look Is On-trend
Competitive Landscape
Coty Leads Colour Cosmetics
Colour Cosmetics Is the Exclusive Domain of International Companies
Negligible Presence of Private Label

Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Deodorants Suffers From Maturity
Deodorant Sprays Remains the Largest Category
Key Players Concentrate on Scents and New Formulations
Competitive Landscape
Unilever Group Leads Deodorants
Deodorants Is Almost Exclusively Dominated by International Companies
Private Label Has Rising Penetration

Category Data
Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 44 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Women's Razors and Blades and Hair Removers/bleaches Drive Sales
Women's Pre-shave Declines Significantly
Hair Removers/bleaches Benefits From Increased Spending by Men
Competitive Landscape
the Procter & Gamble Co Leads Depilatories
the Only Exception To the Dominance of International Companies
Private Label Emerges Within Depilatories As Consumers Focus on Price

Category Data
Table 47 Sales of Depilatories by Category: Value 2012-2017
Table 48 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Depilatories: % Value 2013-2017
Table 50 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 51 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Women's Fragrances Sees the Fastest Growth
Mass Fragrances Has Slightly Higher Value Sales Than Premium Fragrances
Consumers Increasingly Demand More Natural-smelling Fragrances
Competitive Landscape
Direct Selling Company Avon Kozmetiks Leads Fragrances
Fragrances Is Overwhelmingly Dominated by International Players
the Presence of Domestic Brands and Private Label in Fragrances Is Negligible

Category Data
Table 53 Sales of Fragrances by Category: Value 2012-2017
Table 54 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Fragrances: % Value 2013-2017
Table 56 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 59 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Growth of Colourants Contributes To the Growth of Hair Care
Hair Loss Treatments Sees the Fastest Growth
Hair Care and Scalp Health Are Main the Focuses of Shampoos
Competitive Landscape
L'oréal Groupe Leads Hair Care
International Companies Dominate Hair Care
Negligible Presence of Domestic Brands and Private Label

Category Data
Table 61 Sales of Hair Care by Category: Value 2012-2017
Table 62 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 69 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Grooming Continues To Boom
Men's Skin Care Set To Maintain Strong Growth
Retailers Redesign Their Space
Competitive Landscape
the Procter & Gamble Co Leads Men's Grooming
the Dominance of International Companies
Negligible Presence of Domestic Brands and Private Label

Category Data
Table 72 Sales of Men's Grooming by Category: Value 2012-2017
Table 73 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 76 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 77 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 79 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 80 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Negative Demographic Trend Limits Growth Whilst Innovation Boosts Sales
Growth in Toothpaste Exceeds Expectations
Teeth Whitening, Gum Health and Wellbeing Are Increasingly Important
Competitive Landscape
Colgate-Palmolive Co Leads Oral Care
With Minor Exceptions Oral Care Is the Domain of International Companies
Minimal Presence of Domestic Oral Care Brands and Private Label

Category Data
Table 81 Sales of Oral Care by Category: Value 2012-2017
Table 82 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 83 Sales of Toothbrushes by Category: Value 2012-2017
Table 84 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 86 NBO Company Shares of Oral Care: % Value 2013-2017
Table 87 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 88 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 90 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium General Purpose Body Care Witnesses Strong Growth
Anti-agers Are Increasingly Popular
Facial Care Maintains Healthy Growth
Competitive Landscape
Beiersdorf Leads Skin Care
International Players Dominate Skin Care
Minimal Presence of Domestic Brands Despite the Growth of Private Label

Category Data
Table 92 Sales of Skin Care by Category: Value 2012-2017
Table 93 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Skin Care: % Value 2013-2017
Table 95 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 97 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Seasonality and Weather Conditions Make Demand Highly Volatile
Self-tanning Declines As Its Popularity Amongst Local Consumers Wanes
Sun Protection and Aftersun Are Highly Price-sensitive
Competitive Landscape
Domestic Player Alkaloid Ad Skopje Leads Sun Care
International Companies Have A Slight Edge Over Domestic Companies
Domestic Companies Maintain A Strong Presence in Sun Care

Category Data
Table 99 Sales of Sun Care by Category: Value 2012-2017
Table 100 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 102 NBO Company Shares of Sun Care: % Value 2013-2017
Table 103 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 105 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
New Consumers Emerge With A Preference for Premium Products
Fastest Growth for Premium Colour Cosmetics and Bath and Shower
Premium Fragrances and Skin Care Are the Largest Categories
Competitive Landscape
Coty Leads Premium Beauty and Personal Care
Premium Beauty and Personal Care Is the Domain of International Companies
Companies in Premium Fragrances Dominate

Category Data
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Economising Helps the Mass Segment Remain Dominant
Niche Mass Facial and Body Care Categories See the Fastest Growth
Demographics Hamper Growth
Competitive Landscape
Direct Seller Avon Kozmetiks Leads Mass Beauty and Personal Care
the Dominance of International Companies
A Minimal Role for Domestic Brands and Private Label

Category Data
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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