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Beauty and Personal Care in Macedonia

  • ID: 2570165
  • Report
  • Region: Macedonia
  • 93 pages
  • Euromonitor International
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In 2018, beauty and personal care achieved moderate current value growth, mainly in response to the stable performance of the bigger beauty and personal care categories, particularly mass fragrances, bath and shower and hair care, particularly styling agents and shampoos. These large beauty and personal care categories witnessed significant levels of innovation, resulting in frequent new product launches, which helped them to achieve solid performances in 2018.

The author's Beauty and Personal Care in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Beauty and Personal Care in Macedonia

List of Contents and Tables
Executive Summary
Beauty and Personal Care Sees Stable Growth Despite Serious Challenges
Innovation and Frequent New Launches Positively Impact Beauty and Personal Care
International Companies Dominate Beauty and Personal Care
Modern Grocery Retailers Increases Its Share of Distribution
Slower Growth Over the Forecast Period, Due To Saturation and Economic Woes
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Baby and Child-specific Products Grows Despite Negative Demographics
Medicated Baby and Child-specific Products Achieves the Fastest Value Growth
Baby Wipes Is Set To Stagnate in Volume Terms Over the Forecast Period
Competitive Landscape
the Procter & Gamble Co Leads Baby and Child-specific Products
Domestic Company Alkaloid Ad Skopje Ranks Second
International Companies Dominate Baby and Child-specific Products
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Innovation and Frequent Key New Product Launches Drive Growth
Negative Demographics Will Begin To Have An Impact
Intimate Washes and Bar Soap See the Strongest Growth
Competitive Landscape
Colgate-Palmolive Co Leads Bath and Shower
Unilever Group Ranks Second
Bath and Shower Is Overwhelmingly Dominated by International Companies
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 27 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Demand Increases for Colour Cosmetics With Added Skin Care Benefits
Despite Tireless Innovation, Colour Cosmetics Falls Victim To Negative Demographics
Colour Cosmetics Sets/kits Sees the Fastest Growth
Competitive Landscape
Coty Leads Colour Cosmetics
Direct Selling Company Avon Kozmetiks Ranks Third
Colour Cosmetics Is the Exclusive Domain of International Companies and Brands
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Negative Demographics Slow Down the Growth of Deodorants
the Growing Importance of the Gym Culture Drives Up Sales
Deodorant Sprays Is the Dominant Format
Competitive Landscape
Unilever Group Leads Deodorants
Group Sarantis Ranks Second
Avon Is One of the Leading Brands in Deodorants
Category Data
Table 39 Sales of Deodorants by Category: Value 2013-2018
Table 40 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 42 NBO Company Shares of Deodorants: % Value 2014-2018
Table 43 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Hair Removers/bleaches Sees the Fastest Growth
Women's Pre-shave Significantly Underperforms
A Limited Brand Presence Will Hamper the Growth Opportunities for Depilatories
Competitive Landscape
the Procter & Gamble Co Leads Depilatories
Reckitt Benckiser Group Ranks Second
International Companies and Brands Overwhelmingly Dominate Depilatories
Category Data
Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Depilatories: % Value 2014-2018
Table 51 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 52 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Fragrances Outperforms Premium Fragrances
Sparkling Citruses, Lighter Florals and Gender-neutral Fragrances
Beauty Specialist Retailers Continues To Take Share From Direct Selling
Competitive Landscape
Direct Selling Company Avon Kozmetiks Leads Fragrances
Puig Ranks Second
Coty in Third and Most Other Companies and Brands Are International
Category Data
Table 54 Sales of Fragrances by Category: Value 2013-2018
Table 55 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Fragrances: % Value 2014-2018
Table 57 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 60 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Negative Demographic Trends Slow Down the Growth of Hair Care
Hair Loss Treatments Sees the Fastest Growth
the Growing Significance of the Hair Salon Culture Shapes Hair Care
Competitive Landscape
L'oréal Groupe Leads Hair Care
the Procter & Gamble Co Ranks Second
Henkel AG and Co Ranks Third in A Category Dominated by International Companies
Category Data
Table 62 Sales of Hair Care by Category: Value 2013-2018
Table 63 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 65 NBO Company Shares of Hair Care: % Value 2014-2018
Table 66 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 70 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Skin Care Sees the Best Performance Within Men's Grooming
Slow Growth for Pre- and Post-shave and Men's Razors and Blades
Brand Availability Improves Across Men's Grooming
Competitive Landscape
the Procter & Gamble Co Leads Men's Grooming
Beiersdorf Dooel Skopje Ranks Second
Unilever Group Ranks Third in A Category Dominated by International Players
Category Data
Table 73 Sales of Men's Grooming by Category: Value 2013-2018
Table 74 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 77 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 78 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 80 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Slower Growth for Oral Care, As Toothpaste and Toothbrushes Underperform
the Secondary Oral Hygiene Market Grows Amidst Increased Consumer Awareness
More Oral Care Products With Narrow Specialisation Are Available
Competitive Landscape
Colgate-Palmolive Co Leads Oral Care
GlaxoSmithKline Ranks Second
Unilever Group Ranks Third, Although Its Signal Brand Is Second
Category Data
Table 82 Sales of Oral Care by Category: Value 2013-2018
Table 83 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 84 Sales of Toothbrushes by Category: Value 2013-2018
Table 85 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 87 NBO Company Shares of Oral Care: % Value 2014-2018
Table 88 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 89 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 91 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
the Solid Growth of Skin Care Continues, Despite Challenges
Premium Skin Care Sees the Best Performance, Particularly Premium Body Care
Anti-agers Are the Focus of Mid-lifers and Elderly Consumers
Competitive Landscape
Beiersdorf Dooel Skopje Leads Skin Care
L'Oréal Groupe Ranks Second
Neva Ranks Third Thanks To Its Second-ranked Skin Care Brand Rosal
Category Data
Table 93 Sales of Skin Care by Category: Value 2013-2018
Table 94 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Skin Care: % Value 2014-2018
Table 96 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 98 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Favourable Weather Conditions Drive Up Sales in Sun Care
Innovation and the Convenience Trend Continue To Shape Sun Care
Brands Increasingly Promote Not Just Uv Protection, But Also Other Added-value
Competitive Landscape
Alkaloid Ad Skopje Leads Sun Care
Beiersdorf Dooel Skopje Ranks Second
Whilst Led by A Domestic Company, Sun Care Is Dominated by International Players
Category Data
Table 100 Sales of Sun Care by Category: Value 2013-2018
Table 101 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 103 NBO Company Shares of Sun Care: % Value 2014-2018
Table 104 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 106 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Better Quality of Life Leads To High Demand for Premium Products
Premium Bath and Shower and Body Care See the Fastest Growth
the Continued Growth of Premium Fragrances Provides Stability
Competitive Landscape
Coty Leads Premium Beauty and Personal Care, Followed by Cm Delta
Clinique Sees A Growing Share Within Premium Beauty and Personal Care
International Companies and Brands Dominate Premium Beauty and Personal Care
Category Data
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Fragrances Leads Growth, Thanks To Mass Women's Fragrances
Mass Skin Care Grows Rapidly, Driven by Anti-agers and Basic Moisturisers
the Growth of Mass Beauty and Personal Care Remains Stable
Competitive Landscape
L'Oréal Groupe Takes the Lead in Mass Beauty and Personal Care
Avon Is the Leading Brand in Mass Beauty and Personal Care
International Companies Overwhelmingly Dominate Mass Beauty and Personal Care
Category Data
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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