The Presentation Lab. Learn the Formula Behind Powerful Presentations

  • ID: 2586820
  • Book
  • 272 Pages
  • John Wiley and Sons Ltd
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Discover the Difference Between Great Slides and Great Presentations

Based on a proven process from one of the world′s most prominent presentation consultancy and design firms, The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a guided tour through evolution and revolution to discover what makes an effective presentation (and you may be surprised to learn that great design is not at the top of the list).

Using practical tips and drawing on Simon′s experiences working with companies around the globe, this book will help everyone who ever needs to present by revealing what works and what doesn′t and, more importantly, why. The Presentation Lab tackles "Death by PowerPoint" head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for presentation delivery, and sharing insights on how the presentation landscape itself is changing.

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Element A Introduction

A1 Before We Get Started...The Presentation Labs Hypothesis 004

A2 Welcome tgo the Presentation Lab 008

A3 What this Book Is Not About... 012

A4 The Impact (& Sourse) of Poor Presentations 016

A5 Myth Busting 020

Element B The Basic Tools for the Job

B1 The Power of Inspiration: From Okay ...to Good ...to Optimized 030

B2 The Appliance of Science: A Beginner′s Guide 034

B3 Business Storytelling: What′s All the Fuss About? 038

B4 Business Storytelling: Getting Your Story Straight 042

B5 Introducing Presentation Optimization 048

Element C The Base Elements of Your Presentation

C1 The Base Elements of Your Presentation 054

C2 Respect the Audience 056

C3 Audiences: The Most Complex of Beasts... 058

C4 The Audience Pathway 074

C5 Message: What′s the Point? 082

C6 Messaging: Simplicity Is Not Stupidity 086

C7 Give Them Something They Will Remember ... And Then Let It Travel 088

C8 Structuring Your Message: The Power of the Storyflow 092

Element D Creating Compelling Content

D1 What Is Content 098

D2 Slicing Up Your Content (With a Little Help from Occam′s Razor) 108

D3 Valuable Visuals 120

D4 A Picture Paints a Thousand (Different) Words... 122

D5 Open Access Imagery 138

D6 Art over Effectiveness 142

D7 Dealing with Data 150

D8 From Visual Concept to Visual Presentation Aid 158

D9 In Conclusion 160

Element E Delivering thew Final Results

E1 PowerPoint, the Shed, & an Electric Screwdriver 164

E2 What Is Blended Presenting? 168

E3 Understanding the Presentation Landscape 170

E4 Blended Presenting: A Customer′s Tale 180

E5 Tools for the Job 184

E6 Something for the Sales Managers 206

F1 Putting the Theory into Practice 210

G1 In Case of Emergency ... Strategies for Dealing with Last–Minute Deadlines 236

H1 Conclusion 242

References 244

Index 248

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Simon Morton
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