Electrostar Ltd in Consumer Appliances (Israel)

  • ID: 2595862
  • Company Profile
  • Region: Israel
  • 2 pages
  • Euromonitor International
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Electrostar continues to focus on price promotions, as a result of the social protest last year, in order to attract increasingly price sensitive consumers. During the forecast period, however, the company will be keen to avoid commoditisation and maintain its high-quality image. Consequently, it will emphasise the durability of fans in its marketing and continue to invest in new product development, in order to offer high-tech products. Energy-efficiency is expected to be the main area of...

These local company profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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ELECTROSTAR LTD IN CONSUMER APPLIANCES (ISRAEL)
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Electrostar Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Electrostar Ltd: Competitive Position 2012
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