Soft Drinks in the US

  • ID: 2597989
  • Report
  • Region: United States
  • 79 pages
  • Euromonitor International
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Several trends seen recently within soft drinks in the US are at odds with one another. Health trends and concerns have extended to all corners of soft drinks, contributing to the decline of naturally and artificially sweetened beverages alike and weighing most heavily on the performance of carbonates, juice, and concentrates, while allowing naturally healthy soft drinks like bottled water and RTD tea to prosper.

The Soft Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN THE US

List of Contents and Tables
  • Executive Summary
  • Conflicting Consumer Trends Create Opportunities
  • Sugar Increasingly Turns Sour for US Consumers
  • Giants Continue To Lose Sales Share
  • Coca-Cola and Pepsi Diversify Beyond Sparkling
  • Bottled Water To Carry Soft Drinks Over Coming Years
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Appendix
  • Fountain Sales in the US
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Changing Environment for Bottled Water
  • Hybrids To Offer Sweet Relief
  • Price Impact of Multipacks and Private Label Ranges Waning
  • Competitive Landscape
  • Vive La Croix
  • Premium Trend Shows No Signs of Slowing
  • Private Label Seeing Growing Competition
  • Category Data
  • Table 36 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 37 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Stagnating Value Sales Open Door for Diversification
  • Unexpected Growth From Orange Carbonates
  • Development Threatened by Health and Wellness Trend
  • Competitive Landscape
  • Sprite's Marketing Campaign Beginning To Pay-off
  • 7-up Reinvented As All-in-one Soft Drink
  • Coke Zero Given Brand Makeover
  • Category Data
  • Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 52 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 53 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
  • Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Shift Away From Sugar Threatening Sales
  • Artificial Sugar Alternatives Also Viewed Suspiciously
  • Something Strong Is Brewing
  • Competitive Landscape
  • Nestlé Acquires Standout Chameleon Cold-brew
  • Entry of Major Player Set To Revive Area's Fortunes
  • Kraft Heinz Remains in Leading Position
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 71 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
  • Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
  • Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
  • Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
  • Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Searching for A New Balance
  • Label Scrutiny
  • A Flavour Paradox
  • Competitive Landscape
  • Sun Setting on Coconut Water Craze
  • Trend Towards Non-alcohol Cocktails
  • Private Label Premium Push
  • Category Data
  • Table 87 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 88 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 90 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
  • Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
  • Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
  • Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Coca-Cola Makes Major Push Into Bottled Coffee
  • Cold Brew Is Major Focus of Attention
  • Functionality Becomes More Important
  • Competitive Landscape
  • North American Coffee Partnership Remains in Pole Position
  • Coca-Cola Sees Major Increase in Sales Share
  • Large Number of New Small Players
  • Category Data
  • Table 102 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 103 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Premiumisation Key To Growth
  • Kombucha Continues To Drive Sparkling Sales
  • Both Coca-Cola and Pepsi Make Teas A Priority
  • Competitive Landscape
  • Pure Leaf Drives Sales for Unilever
  • Arizona Struggles in New Environment
  • Nestea Rebrands Itself for New Era
  • Category Data
  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Unexpected Rise of Low-calorie Energy Drinks
  • Offering of New Flavours and Functionality
  • Restaurants To Continue Expanding Energy Drink Offer
  • Competitive Landscape
  • New Players Fuelling Innovation
  • Monster's Hiccups Worrisome for Some Retailers
  • Bottom Line Threatened by Packaging Inefficiencies
  • Category Data
  • Table 127 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 128 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 129 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 130 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 131 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 132 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 133 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 134 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 135 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 136 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 137 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 138 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Concern Over Slowing Sports Drinks Sales
  • Demographic Trends Impacting Sales
  • Health and Wellness Trend Impacting Sales
  • Competitive Landscape
  • Body Armor Poised To Maintain Healthy Growth
  • Powerade Zero Begins To See Growth
  • Strong Functionality and Marketing To Continue Attracting Consumers
  • Category Data
  • Table 139 Off-trade Sales of Sports Drinks: Volume 2012-2017
  • Table 140 Off-trade Sales of Sports Drinks: Value 2012-2017
  • Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
  • Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
  • Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
  • Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
  • Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
  • Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
  • Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Prospects
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