Absim Maroc SA in Beauty and Personal Care (Morocco)

  • ID: 2610573
  • Company Profile
  • Region: Morocco
  • 2 pages
  • Euromonitor International
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Absim Maroc, which currently operates in the mass segment, is seeking to reposition its brands in the upper price segment by launching novel and premium packaging, in addition to adding value product innovation. Having gained its reputation through argan-based products, the company will further seek to differentiate itself by prospecting other locally-sourced natural ingredients such as henna and Ghassoul – commonly known for their hair and skin benefits – to endorse its new lines and expand...

These local company profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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ABSIM MAROC SA IN BEAUTY AND PERSONAL CARE (MOROCCO)
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Absim Maroc SA: Key Facts
Company Background
Competitive Positioning
Summary 2 Absim Maroc SA: Competitive Position 2012
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