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Network Advantage. How to Unlock Value From Your Alliances and Partnerships

  • ID: 2616936
  • Book
  • 320 Pages
  • John Wiley and Sons Ltd
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Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business s network of alliances with customers, suppliers and competitors.

This network can provide three key advantages:

  • superior information
  • better cooperation
  • increased power

Network Advantage shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader.

This book is written by three leading authorities in the field of organizational management who workwith many international corporate clients. Based on groundbreaking research and illustrative cases, it provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, Network Advantage offers in–depth, practical guidance. Make it your first strategic connection to gaining competitive advantage!

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Acknowledgments ix

Preface xi

Introduction All Roads Lead to London 1

Chapter 1 Network Advantage: Making the Stealth Bomber 23

Chapter 2 Comparing Network Advantage: Sony versus Samsung 49

Chapter 3 The First–Degree Perspective: Strengthening the Foundation of Network Advantage 73

Chapter 4 The Second–Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage 91

Chapter 5 Evaluating and Changing Your Alliance Portfolio Configuration 117

Chapter 6 The Third–Degree Perspective: Achieving the Status Advantage 143

Chapter 7 Assessing and Increasing Your Status: Extracting Energy from Waves 171

Chapter 8 Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy 189

Chapter 9 Recognizing Patterns: Two Alliance Portfolio–Building Styles 207

Chapter 10 Management Practices to Sustain Network Advantage 225

Appendix One About Our Research 249

Appendix Two The Toolbox 257

Appendix Three Directory of Company Names 289

Glossary 291

Index 295

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Henrich Greve
Tim Rowley
Andrew Shipilov
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