Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business s network of alliances with customers, suppliers and competitors.
This network can provide three key advantages:
- superior information
- better cooperation
- increased power
Network Advantage shows how awareness of these three advantages can help align your portfolio of alliances with your corporate strategy to maximize advantages from existing networks and to position your business as an industry leader.
This book is written by three leading authorities in the field of organizational management who workwith many international corporate clients. Based on groundbreaking research and illustrative cases, it provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, Network Advantage offers in–depth, practical guidance. Make it your first strategic connection to gaining competitive advantage!
Introduction All Roads Lead to London 1
Chapter 1 Network Advantage: Making the Stealth Bomber 23
Chapter 2 Comparing Network Advantage: Sony versus Samsung 49
Chapter 3 The First–Degree Perspective: Strengthening the Foundation of Network Advantage 73
Chapter 4 The Second–Degree Perspective: Understanding the Alliance Portfolio Configurations that Deliver Network Advantage 91
Chapter 5 Evaluating and Changing Your Alliance Portfolio Configuration 117
Chapter 6 The Third–Degree Perspective: Achieving the Status Advantage 143
Chapter 7 Assessing and Increasing Your Status: Extracting Energy from Waves 171
Chapter 8 Maximizing Network Advantage: Designing Your Alliance Portfolio Strategy 189
Chapter 9 Recognizing Patterns: Two Alliance Portfolio–Building Styles 207
Chapter 10 Management Practices to Sustain Network Advantage 225
Appendix One About Our Research 249
Appendix Two The Toolbox 257
Appendix Three Directory of Company Names 289