Kaufland Warenhandel GmbH & Co KG in Retailing (Germany)

  • ID: 2619983
  • Company Profile
  • Region: Germany
  • 4 pages
  • Euromonitor International
  • Kaufland Stiftung & Co. KG
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As part of Schwarz Group, Kaufland’s direction is strictly aligned with the group’s overall expansion and organisational strategy, following the same or at least very similar business practices and approaches as Lidl, adapted to the concept of a hypermarket rather than a pure discounter. However, store revamps and the enhancement of its product portfolio to attract a wider range of consumers are part of Kaufland’s plan for growth.

These local company profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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KAUFLAND WARENHANDEL GMBH & CO KG IN RETAILING (GERMANY)

January 2015

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Kaufland Warenhandel GmbH & Co KG: Key Facts
Summary 2 Kaufland Warenhandel GmbH & Co KG: Operational Indicators
Internet Strategy
Summary 3 Kaufland Warenhandel GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Kaufland Warenhandel GmbH & Co KG: Kaufland, Hypermarket in Berlin
Private Label
Summary 4 Kaufland Warenhandel GmbH & Co KG: Private Label Portfolio
Competitive Positioning
Summary 5 Kaufland Warenhandel GmbH & Co KG: Competitive Position 2014
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