PESTLE Analysis of Kenya 2013

  • ID: 2627429
  • Country Profile
  • Region: Kenya
  • 65 Pages
  • Lucintel
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The Kenyan economy is expected to outpace the growth of global GDP and grow to $89 billion at the current prices by 2018. The Kenyan government's strategy to modernize the agriculture sector, strengthen medium and small scale enterprises, and focus on investment in Information and Communications Technology and business services are expected to drive the economy over the forecast period.

This report analyzes the impact of different macroeconomic indicators of the country on different industries. The report also includes the impact of socio-political and demographic changes on different industries in that country. This report analyzes the domestic and external economic trends, government policies, technological changes, and their impact on different industries.

This study indicates that Kenya is among the most developed economies in the African region with its own strengths and weaknesses. The country derives its major strengths from its geostrategic location, high domestic demand, well educated workforce, and strong financial position. All these factors make the Kenyan economy one of the most competitive nations in the world. At the same time, Kenya needs to address a number of significant challenges and risks, such as high unemployment rate, current account deficit, and low R&D. Kenya holds the scope for development by strengthening innovation, creativity, and proper utilization of its full human potential.

This report provides the knowledge on leading industries and the emerging industries in the country. This report gives the insightful SWOT analysis of Kenya. This report helps the investor to easily understand the strengths, weaknesses, opportunities, and threats of the Kenyan economy. This report will be helpful for strategic analysis done by CEO, managers, bankers, and industrialists who want to know about political, social, and economic outlook of Kenya. This report will also benefit those who want to invest in Kenya.

This unique report will provide you with valuable information, insights, and tools needed to identify new growth opportunities and operate your business successfully in this market. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. In today's stringent economy, you need every advantage that you can find.

Features of This Report:
To make business, investment, and strategic decisions, you need timely, useful information. This market report fulfills this core need and is an indispensable reference guide for multinational materials suppliers, product manufacturers, investors, executives, distributors, and many more that operate in this market.

Some of the features of “PESTLE Analysis of Kenya 2013” include:
- Trend and forecast of real GDP growth rate of Kenya
- Trend of savings and investments as well as consumption expenditure in percentage of GDP of Kenya
- Trend of consumption expenditure as percentage of GDP in Kenya
- Trend of growth of population and unemployment rate in Kenya
- R&D and technological factor of Kenya 2013
- Business risk of Kenya

Who Can Benefit From This Report?
This study is intended for senior level executives, sales, marketing and business development professionals at various nodes of value chain of this market. This multi-client market study is used by small to multi-national Fortune 500 companies and utilized for a variety of reasons as follows.

- Business development
- Strategic planning
- Business presentation
- Determination of market size and trend
- Competitive analysis
- Resource and inventory management
- Budgeting
- Investment decisions
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1. Executive Summary

2. Kenya Political Analysis
2.1: Structure and stability of government
2.2: Government policy agenda
2.2.1: Policy agenda

3. Kenya Economic Analysis
3.1: Sectoral contribution to GDP and GDP growth rate
3.2: Pricing trends- inflation and interest rates
3.3: Consumption, saving, and investment trends
3.4: International trade and its contribution to GDP
3.5: Foreign direct investment (FDI) by industry

4. Economic Risk of Kenya
4.1: Risk in financial sector
4.1.1: Risk in current account balance
4.1.2: Risk in balance of payment (BOP)
4.1.3: External debt and default risk
4.1.4: Risk in foreign exchange reserves and exchange rate
4.2: Credit Rating of Countries
4.3: Economic risk factors impact on business

5. Kenya Social Analysis
5.1: Social and demographic analysis

6. Kenya R&D and Technological Factors
6.1: R&D expenditure in Kenya
6.2: Impact of technology in industry
6.3: Technology policy

7. Kenya Legal Analysis
7.1: Corporate law
7.2: Tax law
7.3: Recent economic policies
7.4: Doing business in Kenya 2013

8. Kenya Environmental Analysis
8.1: Environment policy

9. SWOT Analysis of Kenya

Chapter 3. Kenya Economic Analysis

List of Figures
Figure 3.1: Regional economic scenario
Figure 3.2: Trend of real GDP growth rate
Figure 3.3: Forecast of real GDP growth rate
Figure 3.4: Trend of per capita income
Figure 3.5: GDP Sectoral contribution
Figure 3.6: Share of different sectors to GDP
Figure 3.7: Annual trend of inflation and interest rate
Figure 3.8: Trend of savings and investments as percentage of GDP
Figure 3.9: Trend of consumption expenditure as percentage of GDP
Figure 3.10: Kenya trend of international trade structure
Figure 3.11: Trend of exports and imports as percentage of GDP
Figure 3.12: Foreign direct investment by industry

Chapter 4. Economic Risk of Kenya
Figure 4.1: Trend of current account balance and percentage of GDP
Figure 4.2: Terms of trade of Kenya
Figure 4.3: Trend of balance of payment
Figure 4.4: Trend of gross government debt as percentage of GDP
Figure 4.5: Trend of gross government debt
Figure 4.6: Trend of foreign exchange reserves and exchange rate

Chapter 5. Kenya Social Analysis
Figure 5.1: Political map of Kenya
Figure 5.2: Trend of population and population growth rate in Kenya
Figure 5.3: Population age structure

Chapter 6. Kenya R&D and Technological Factors
Figure 6.1: Trend of R&D expenditure in Kenya

List of Tables
Chapter 1. Executive Summary
Table 1.1: Factors affecting business in Kenya

Chapter 2. Kenya Political Analysis
Table 2.1: Political factors and its impact on business

Chapter 3. Kenya Economic Analysis
Table 3.1: Factors Affecting Industry Growth
Table 3.2: FDI Limits by Industry
Table 3.3: Economic factors and its impact on business
Table 3.4: Economic Insights of Kenya

Chapter 4. Economic Risk of Kenya
Table 4.1: Economic risk factors and its impact on business

Chapter 5. Kenya Social Analysis
Table 5.1: Corruption, GINI, homicide and human development index
Table 5.2: Social factors and its impact on business

Chapter 6. Kenya R&D and Technological Factors
Table 6.1: Technological factors and its impact on business

Chapter 7. Kenya Legal Analysis
Table 7.1: Tax rates for taxpayers in Kenya, 2012
Table 7.2: Indicators for starting business
Table 7.3: Ranking of procedures for starting up a business
Table 7.4: Legal factors and its impact on business

Chapter 8. Kenya Environmental Analysis
Table 8.1: Environmental factors and its impact on business
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