Brief. Make a Bigger Impact by Saying Less

  • ID: 2638702
  • Book
  • 256 Pages
  • John Wiley and Sons Ltd
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What people are saying about brevity.

I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don t need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time.
Guy Kawasaki, author, publisher and entrepreneur

You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path.
John Challenger, CEO, Challenger, Gray and Christmas

We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out.
Sam Horn, author of POP! and Eyebrow Test

As a military leader, telling a story that s clear and concise helped me to thrive in a sometimes hostile media environment overseas. I m convinced that following Joe s counsel and insights has made me a more effective and efficient leader.
Lieutenant General William B. Caldwell, IV (ret.)

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Foreword xiii

Acknowledgments xv

Preface xvii

Part ONE
AWARENESS: HEIGHTENED AWARENESS IN A WORLD BEGGING FOR BRIEF 1

1 Why Brevity Is Vital 3

2 Mindful of Mind–filled–ness 13

3 Why You Struggle with Brevity:The Seven Capital Sins 27

4 The Big Bang of Brevity 35

Part TWO
DISCIPLINE: HOW TO GAIN DISCIPLINE TO BE CLEAR AND CONCISE 41

5 Mental Muscle Memory to Master Brevity 43

6 Map It: From Mind Mapping to BRIEF Maps 45

7 Tell It: The Role of Narratives 59

8 Talk It: Controlled Conversations and TALC Tracks 81

9 Show It: PowerfulWays to Make a Picture Exceed a ThousandWords 91

10 Putting Brevity toWork: Grainger and the Al and Betty Story 105

Part THREE
DECISIVENESS: GAINING THE DECISIVENESS TO KNOW WHEN AND WHERE TO BE BRIEF 111

11 Meeting You Halfway 113

12 Leaving a Smaller Digital Imprint 123

13 Presenting a Briefer Case 133

14 Trimming Your Sales (Pitch) 143

15 Whose Bright IdeaWas That Anyway? 153

16 It s Never Really Small Talk 165

17 HelpWanted: Master of Brevity 173

18 I ve Got Some Good News 183

19 And the Bad News Is 189

20 Got–a–Minute Updates 197

Part FOUR
BEING BRIEF SUMMARY AND ACTION PLAN 207

Resources 219

Notes 221

About the Author 225

Index 227

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Joseph McCormack
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