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It's a Man's World: Men's Grooming Continues Robust Performance

  • ID: 2639105
  • Report
  • Region: Global
  • 57 pages
  • Euromonitor International
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Men’s grooming’s consistent performance and resilience during the recession has brought the category to the forefront of beauty companies’ strategies. While male consumers in the West are slowly adopting male-specific products, in Asia Pacific, men already have a regimented skin care routine. As brand-owners look to penetrate the market further, Brazil and China are becoming the next investment markets to watch, with deodorants and skin care expected to fuel growth in the future.

The It’s a Man’s World: Men’s Grooming Continues Robust Performance global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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It’s a Man’s World: Men’s Grooming Continues Robust Performance

August 2013
Industry Overview
Category Analysis
Regional Analysis
Channel Analysis
Innovation Strategies
Future Prospects
Report Definitions
Note: Product cover images may vary from those shown
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