Myanmar Mobile Telecoms Market: Forecasts 2013–2027 and Consumer and SME Survey

  • ID: 2642865
  • Report
  • Region: Burma, Myanmar
  • 69 Pages
  • Analysys Mason Group
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The results of our survey indicate dramatic growth in the Myanmar telecoms market during the past 12 months.

The liberalisation of the Myanmar telecoms market presents an opportunity for the international telecoms community to address the largest unconnected market in the world. The country has potentially 60 million new telecoms subscribers, but highly restricted access to services has limited the penetration rate to just 11% at the beginning of 2013. This report, which features the results of our major on-the-ground survey, as well as forecasts and insight, provides a unique view of the business opportunity in this formerly closed market.

This report provides:

- results from our survey of Myanmar users and non-users of telecoms services, including 1000 consumers and 200 small and medium-sized enterprises (SMEs)
- forecasts of subscriber numbers and revenue to 2027
- insights and recommendations for those wishing to enter this exciting market.
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List of Figures

General background on the Myanmar market

- Myanmar's GDP nominal annual and per capita (PPP)

- Myanmar's total population by age and urban residents

- Average monthly household income (2012)

- Map of Myanmar and major cities

- Share of total exports by sector (2011)

- Telecommunication services' subscribers and penetration

- Deployed base transceiver stations by mid 2012

- Payment method for mobile services by user type

- Postpaid penetration by monthly household income

Overview of results

- Implied mobile penetration in Myanmar

- Implied mobile penetration from the survey results

Current adoption of mobile services

- Urban mobile penetration by gender

- Average monthly income per household by number of SIMs used

- Average monthly income per household by number of SIMs used by city

- Urban mobile users penetration by age

- Outgoing minutes (% of respondents)

- VAS, data usage and SMS usage (% of respondents)

- VAS usage by age

- Mobile services usage by business size

Interest in mobile services

- Residential consumers for whom a mobile phone would fulfil a need

- Likelihood that respondent would start using a mobile phone in the next year

- Residential consumers for whom a mobile phone would fulfil a need by income

- Likelihood that respondent would start using a mobile phone in the next year by income

- Business consumers for whom a mobile phone would fulfil a need or solve a business problem

- Likelihood that respondent would start using a mobile phone in the next year

- Business consumers for whom a mobile phone would fulfil a need or solve a business problem by business size

- Likelihood that respondent would start using a mobile phone in the next year by business size

Drivers and barriers for adoption of mobile services

- Factors considered when selecting a mobile operator (% respondents)

- Reasons for not purchasing a mobile phone

- Factors considered when selecting a mobile operator (% of respondents)

Market forecast

- Mobile subscribers and population penetration (2012-2027)

- Comparison of our forecast for penetration in Myanmar and growth in similar markets

- Service revenue in USD by consumer type (2012-2027)

- Monthly ARPU in USD by consumer type (2012-2027)

- Service revenue in USD by location (2012-2027)

- Monthly ARPU in USD by location (2012-2027)

Competitive landscape: Residential

- Current satisfaction level (% of respondents)

- Most important reason to churn (% of respondents)

- Current satisfaction level by age

- Churn among very and somewhat dissatisfied users by age

- Distribution of spend per month on mobile services of existing users

- Distribution of expected spend per month on mobile services of non-users

- Price paid per device, users (% of respondents)

- Expected price per device, non-users

- Price paid per SIM, users

- Expected paid per SIM, non-users

- Price per minute (% of respondents)

- Price per SMS (% of respondents)

- Where mobile users bought the SIM and mobile handset (% of respondents)

Competitive landscape: Business

- Current satisfaction level (% of respondents)

- Most important reason to churn (% of respondents)

- Current satisfaction level by number of employees

- Most important reason to churn by number of employees

- Average spend per month, per employee/mobile connection

- Average expected spend per month, per employee/mobile connection

- Price paid per SIM, users

- Expected paid per SIM, non-users

Annex: Market forecast assumptions

- India's ARPU and penetration comparison

- Population split by location (2012)

- Assumptions for estimation of mobile spend

- Van Westendorp price sensitivity: illustration of intersections
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