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Better For You Beverages in Argentina

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    Report

  • 25 Pages
  • January 2021
  • Region: Argentina
  • Euromonitor International
  • ID: 2646714
BFY beverages saw a slight growth in retail volume terms in 2020, mainly owing to an increase in demand for reduced sugar powder concentrates. Demand for reduced sugar powder concentrates rose as a consequence of the economic recession, leading to a decline in consumer disposable incomes. Argentinian consumers have been gravitating towards value health and wellness beverages as a result, opting for reduced sugar powder concentrates as an affordable alternative to other beverages.

The Better For You Beverages in Argentina report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Better For You Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Economic recession leads to an increase in demand for reduced sugar powder concentrates
  • Companies change their production management following mandatory on-trade closures
  • Coca-Cola successfully overhauls portfolio of BFY beverages while La Bichy Ahora finds favour in difficult economy

RECOVERY AND OPPORTUNITIES
  • Government encourages consumers to reduce sugar intake
  • Reduced sugar sports drinks are anticipated to drive reduced sugar carbonates volume sales
  • Recovery should benefit volume sales of reduced sugar flavoured bottled water and fruit/vegetable juice

CATEGORY DATA
  • Table 1 Sales of BFY Beverages by Category: Value 2015-2020
  • Table 2 Sales of BFY Beverages by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of BFY Beverages: % Value 2016-2020
  • Table 4 LBN Brand Shares of BFY Beverages: % Value 2017-2020
  • Table 5 Distribution of BFY Beverages by Format: % Value 2015-2020
  • Table 6 Forecast Sales of BFY Beverages by Category: Value 2020-2025
  • Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on health and wellness
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • Foodservice vs retail split
  • What next for health and wellness?

MARKET DATA
  • Table 8 Sales of Health and Wellness by Type: Value 2015-2020
  • Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 10 Sales of Health and Wellness by Category: Value 2015-2020
  • Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
  • Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
  • Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
  • Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
  • Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
  • Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
  • Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
  • Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
  • Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
  • Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources