McDonald's China Development Co Ltd in Consumer Foodservice (China)

  • ID: 2646807
  • Company Profile
  • Region: China
  • 2 pages
  • Euromonitor International
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McDonald’s China will continue to carry out more marketing, promotional and PR activities that are designed to promote the McDonald’s brand image and differentiate the company from its competitors. These activities will focus on value, food taste, menu choice, nutrition, convenience and the customer experience to woo local customers. .

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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MCDONALD'S CHINA DEVELOPMENT CO LTD IN CONSUMER FOODSERVICE (CHINA)

List of Contents and Tables

Strategic Direction
Key Facts
Summary 1 McDonald's China Development Co Ltd: Key Facts
Suppliers
Competitive Positioning
Summary 2 McDonald's China Development Co Ltd: Competitive Position 2016
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