Microfranchising: How Social Entrepreneurs are Building a New Road to Development

  • ID: 2669930
  • Book
  • 216 Pages
  • Greenleaf Publishing Ltd
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There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising.

Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context.

This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today.

It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development.
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1. Introduction
- Nicolas Sireau, SolarAid, UK

2. Microfranchising: the theory
- Kurt Illetschko, Franchise writer, South Africa

3. Microfranchising in practice
- Kurt Illetschko, Franchise writer, South Africa

4. The diffusion of innovations through microfranchising
- P. Clint Rogers, University of Eastern Finland Jason Fairbourne, Fairbourne and Sunesson Consulting Group and Brigham Young University, USA Robert C. Wolcott, Kellogg Innovation Network (KIN), Kellogg School of Management, Northwestern University, USA

5. Barefoot Power: a case study in Uganda
- Harry Andrews, Barefoot Power Pty Ltd, Kenya

6. Financing microfranchise start-up and growth
- David Lehr, Consultant, International Economic Development, University of North Carolina, USA Lisa Jones Christensen, Kenan-Flagler Business School, University of North Carolina, USA

7. MicroLoan Foundation: a case study in Malawi
- Peter Ryan, MicroLoan Foundation, UK

8. Creating the market and recruiting microfranchisees
- Miguel Ramirez, SolarAid, Kenya

9. Social-sector franchising for healthcare
- Michael Seid, Michael H. Seid & Associates, USA

10. Scaling the microfranchise at the base of the pyramid
- Ryan Swee Ann Lee, London Business School, UK

11. The scaling bottleneck: growth challenges faced by social enterprises
- Melissa Richer and Nate Heller, Ayllu, USA

12. Conclusion
- Nicolas Sireau, SolarAid, UK
- References
- Index
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