Augmented Reality in Financial Services

  • ID: 2673844
  • Report
  • Region: United Kingdom
  • 35 Pages
  • Searching Finance
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This report will encourage bankers to start on a journey of augmented reality innovation which will lead to both improved financial performance for their companies and improved experience for their customers.

As some trailblazers have already demonstrated, augmented reality provides the financial services industry with significant opportunities – which should be explored and seized.

Augmented reality will become mainstream in next two to three years and financial services companies need to start planning now. With the development of Google’s Project Glass augmented reality glasses, banks need to think about how augmented reality could drive the mobile banking of the future.

The objective of this report is not to provide a comprehensive list of all the forms of augmented reality or all the ways they can be deployed in financial services.

Nor is it been to dwell on the technicalities of augmented reality. Instead, the aim of this report is to provide bankers with foundation information and some scenario examples to spark awareness and encourage discussion.

This report is for the IT professionals in banking seeking to understand how augmented reality technologies could deliver value in the context of financial services – and for bankers curious about what augmented reality is.
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1. What is AR?

2. Surface Augmented Reality

3. Pattern Augmented Reality

4. Location and Overlay Augmented Reality

5. Outline Augmented Reality

6. Hologram Augmented Reality

7. Key Trends in Augmented Reality

8. Risks and Regulations

9. Costs and Benefits

10. Customer Adoption

11. Providers and Experts

12. Final thoughts
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Alex Bray
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