Successful Hotels and Resorts - Lessons from The Leaders

  • ID: 2686141
  • Report
  • 399 Pages
  • Tourism Intelligence International
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FEATURED COMPANIES

  • Accor S.A.
  • Amanresorts
  • Carnival Corporation
  • Club Méditerranée
  • Walt Disney Company
  • MORE
This report addresses the key issues that determine or influence the success of hotels or resorts globally. Success is measured by indicators such as growth, market leadership, strong brand awareness, customer loyalty and strong financial performance.

While measuring success is important, this report is more concerned with identifying the factors that determine success in the travel and tourism industry. The report also looks at the lessons that these successful hotels and resorts hold for other players in the industry.

The success factors examined in this report are drawn from an analysis of successful hotels and resorts around the world – Accor SA (Europe), Amanresorts (Asia), Banyan Tree Hotels and Resorts (Asia), Carnival Corporation (America), Club Méditerranée (Europe), Four Seasons Hotels and Resorts (Canada), Marriott International, Inc. (America), Sandals Resorts International (Caribbean) and The Walt Disney Company (America).

The intention of this analysis is to cover a wide and varied section of the industry to take into account the different size, types, market segments and geographic locations of hotels and resorts. Tourism Intelligence International examines mega hotel chains (Accor SA), luxury hotels (Four Seasons), boutique hotels (Banyan Tree), spa resorts (Banyan Tree), leisure resorts (Disney), couples resorts (Sandals), multi-branded hotels (Marriott) and single branded hotels (Aman), cruises (Carnival Corporation), small hotels, large hotels, global (Accor) as well as regional (Sandals) hotels and resort operations.

The selection of hotels and resorts analysed in this report is based on a number of factors: their sheer performance in terms of growth (Accor); their resilience in uncertain economic times, their ability to bounce back in spite of all odds and their capacity to re-invent themselves (Club Med). This report covers hotels and resorts that continue to promote sustainable hotel management practices; hotels and resorts that have developed and perfected specific lifestyle niches (such as Sandals Resorts, the leading Caribbean allinclusive resort catering to couples only,); hotels and resorts that have developed boutique offerings (Aman, Banyan Tree); and the largest and fastest growing floating hotels (Carnival Corporation).

This publication is particularly important for both existing and emerging hotels and resorts that wish to learn from the experiences of hotels and resorts that have become market leaders in their segments. Some of the success factors have relevance beyond the tourism industry as fundamental tenets of service and customer satisfaction hold true irrespective of the industry or environment. What is also true is that all hotels and companies in the tourism or travel business want to be successful.
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FEATURED COMPANIES

  • Accor S.A.
  • Amanresorts
  • Carnival Corporation
  • Club Méditerranée
  • Walt Disney Company
  • MORE
- About the Authors
- Acknowledgements
- Executive Summary

1. Accor S.A.
- Company History and Profile
- Founders With clear Vision
- Company Profile
- Performance
- Growth
- Reduced Direct Investment
- Excellent Segmentation Strategy
- Economy Hotels
- Portfolio with Luxury Brand
- Geographic Segmentation
- A Leader Throughout Europe
- Great Expectations for Accor North America
- Human Resource Management
- Building Success through Strategic Partnerships
- Marketing Strategy
- Customer Retention
- Cultural Diversity (Think Global, Act Local)
- Branding
- Sofitel – Accor's Premium Brand
- Sustainable Development
- Technology Adoption
- Competitive Analysis
- S.W.O.T. Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Key Success Factors
- Future prospects

2. Amanresorts
- History
- Company Profile
- Aman's Formula for Success
- Providing services to up-scale/high-end guests
- S.W.O.T. Analysis
- Key Success Factors
- Lessons to be learnt

3. Banyan Tree Resort and Spa
- Company History
- A Vision Of The Ultimate Resort Experience
- Banyan Tree's New Villa Concept - A Paradise
- For Two
- The Tropical Spa Concept: A ‘Sanctuary For The
- Senses'
- Banyan Tree Spa Academy
- Green Vision
- Marketing
- Targeting Up-Market Clients
- The Internet
- Brand-Building – A Strategic Imperative
- Core Values Inherent In The Brand
- Committed To Staff
- Growth
- Angsana Resort & Spa
- Colours Of Angsana
- Financial Performance
- S.W.O.T. Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Key Success Factors
- Lessons
- Challenge

4. Carnival Corporation
- Profile
- History
- Company Profile
- Decentralised Strategy
- Marketing Strategy
- The “Fun-Ship” Formula of Success
- Catering to the needs of ‘Fun-Seekers'
- Leaders in Innovation
- More Homeport Deployment
- Commitment to Travel Agents
- Carnival's marketing relationship with Travel
- Agents
- Future outlook for the Travel Agents
- Market-Based Pricing
- Advertising and Promotion
- E-commerce Strategy
- Generating Success by Providing Superior Quality
- and Wider Choices
- Repeat Customer Practices
- Putting People First
- Environmental Responsibility
- Expansion Strategy
- Global Diversification Strategy
- Why Diversification?
- Performance
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Competitive Analysis
- How has Carnival been able to out-compete rivals?
- Challenges
- Key Success Factors
- Navigating the Waters Ahead

5. Club Méditerranée
- History
- Company Profile
- Club Med or Club Dread?
- An Attempt to turn apparent Failure into Success
- Upgrading an Obsolete Brand
- Re-inventing the All-inclusive Concept
- Refocusing Marketing Efforts
- New Pricing Strategy
- Advertising in line with refocused strategy
- Wooing Travel Agents
- Keep Customers coming back for more
- Extending the Brand
- Arrival of Accor as a shareholder in Club
- Méditerranée
- Performance
- Competitive Analysis
- SWOT Analysis
- Factors that caused Club Med to get into problems
- Key Success Factors
- Outlook for All-inclusive Market
- Lessons to be learnt
- Future Prognosis

6. Four Seasons Hotels and Resorts
- Company History
- Company Profile
- Company Portfolio
- Expansion Strategy
- Financial and Operating Performance
- Mind, Body and Soul – A spa for all seasons
- Human Resources
- Innovator par excellence
- Core Competency – Management of medium-sized
- luxury lodging facilities
- Marketing
- Building a successful brand
- Major Competitors
- S.W.OT. Analysis
- Key Success Factors
- Lessons to be learnt
- Future Prognosis

7. Marriott International, Inc.
- Marriott International Profile
- Company Profile
- New services – Keeping in tune with customers'needs
- “The Marriott Way” – The “Spirit to Serve”
- The Spirit to Serve – Associates
- The Spirit to Serve – Customers
- The Spirit to Serve – The Community
- Focusing on Core Competency – Hotel
- Management
- Company Portfolio – Diversification Strategy
- Full Service Lodging
- Select-Service Lodging
- Extended-Stay Lodging
- Timeshare
- Growth – A Vision to be the World's Leading
- Provider of Hospitality Services
- Performance – Indicators of Success
- Financial Strategy – Signalling Success
- Marketing Strategy
- Effective Sales & Distribution Channels
- E-Commerce Strategy
- Value Pricing Strategy
- Strong and Differentiated Positioning Strategy
- Promotion
- Cultural Sensitivity in Marriott's Promotional
- Strategy
- Technological Innovativeness
- SWOT Analysis
- Strengths
- Opportunities
- Threats
- Competitive Analysis
- Competitive Edge
- Marriott's Competitors
- Future Prognosis
- Lessons to be learnt

8. Sandals Resorts International
- History of Sandals Resorts International
- Sandals' Ultra All-Inclusive Offer – Setting the
- Industry Standard
- High Quality – Affordable Prices
- From an Innovative Follower to World Leader
- Market Segmentation
- Successful Relationships with Travel Agents
- Raising the All-Inclusive Bar even further
- The Beaches Brand
- Internal Marketing
- Social and environmental responsibility
- SWOT Analysis
- Key Success Factors
- Lessons to be learnt
- Future Prognosis

9. Walt Disney Company
- History
- Company Profile
- Organizational Structure of the Company
- Financial Performance
- Expansion Strategy
- Global Expansion
- Human Resource Management
- Imagineering Success
- Enhancing the guest experience
- Diversification with resorts
- Why Resorts?
- The Euro Disney Story
- Disneyland Hong Kong
- Dubailand
- Major Competitors
- SWOT Analysis
- Key Success Factors
- Lessons To Be Learnt
- Future Outlook
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- Accor S.A.
- Amanresorts
- Banyan Tree Resort and Spa
- Carnival Corporation
- Club Méditerranée
- Four Seasons Hotels and Resorts
- Marriott International, Inc.
- Sandals Resorts International
- Walt Disney Company
Note: Product cover images may vary from those shown
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