We'll also answer the question whether or not the knowledge and insight derived from this data is worth the resources spent.
- Opening Statement by Matt Ganis and Avinash Kohirkar
- By the Numbers: Using Social Media Measurement to Drive Results by Jim Love
- Creating Sustainable Value from Social Analytics by P Gopa Kumar, Girish Khanzode, and Mallika Bahety
- The Missing Link in Social Media Data Analytics by Thad Scheer
- Assessing the Value of Social Media Analytics by Nick Kadochnikov
- Social Media Due Diligence: Selecting the Right Social Listening Partner by Steve Andriole