The Value of Social Media Data Analytics

  • ID: 2695076
  • Report
  • Region: Global
  • Cutter Consortium
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In this issue of Cutter IT Journal, we address the value of Big Data analysis of social media content providing guidance, insight, and actual case studies.

We'll also answer the question whether or not the knowledge and insight derived from this data is worth the resources spent.

- Opening Statement by Matt Ganis and Avinash Kohirkar
- By the Numbers: Using Social Media Measurement to Drive Results by Jim Love
- Creating Sustainable Value from Social Analytics by P Gopa Kumar, Girish Khanzode, and Mallika Bahety
- The Missing Link in Social Media Data Analytics by Thad Scheer
- Assessing the Value of Social Media Analytics by Nick Kadochnikov
- Social Media Due Diligence: Selecting the Right Social Listening Partner by Steve Andriole
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