Bavaria France SA in Alcoholic Drinks (France)

  • ID: 2698250
  • Company Profile
  • Region: France
  • 3 pages
  • Euromonitor International
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Bavaria France SA is the leader in France for imported premium lager with 36% of total sales volume in 2012. It is one of the few beer manufacturers which have been able to generate and sustain customer loyalty amongst the young adult population group. The company’s strategy is highly geared towards event marketing (mostly via online dedicated channels) such as its sponsorship of the “Rock You” events and various other events pertaining to video gaming, rock concerts and music which are mostly...

These local company profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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BAVARIA FRANCE SA IN ALCOHOLIC DRINKS (FRANCE)

November 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Bavaria France SA: Key Facts
Summary 2 Bavaria France SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bavaria France SA: Competitive Position 2012
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