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LBS Platforms and Technologies - 5th Edition

  • ID: 2707605
  • Report
  • Region: Global
  • 155 Pages
  • Berg Insight AB
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  • 3 Group
  • CellVision
  • Genasys
  • Orange Group
  • Rx Networks
  • Telenity
  • MORE
What is the current status of the global mobile LBS platform and middleware market? Indoor location technology is on the rise. Emergency services, lawful intercept mandates and location-based advertising will drive the LBS platform and middleware market in the coming years. Get up to date with the latest information about vendors, products and markets. This 150 page report in the author's LBS research series includes the latest trends and forecasts for this market.

LBS Platforms and Technologies is the fifth consecutive report from the author analysing the latest developments on the global market for LBS platforms and middleware. This report in the LBS Research Series provides you with 150 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:
-Benefit from 30 new executive interviews with market leading companies.
- Learn about the latest trends on the location platform and technologies market.
- Identify new business opportunities enabled by new location platform architectures.
- Comprehend how passive location platform architectures can enable new business opportunities.
- Discover new players in the indoor location platform market.
- Recognise how different use cases and market segments drive location platform developments.
- Predict which location technologies will be deployed in the future.
- Anticipate future drivers for location platforms and middleware revenues.

This report answers the following questions:
- What is the current status of the global mobile LBS plat form market ?
- Which mobile operators have deployed LBS plat forms and middleware?
- How is GPS-technology altering the conditions for LBS app developers?
- Which use cases and market segments are driving location platform development?
- How is GPS-technology af fecting net work-based location technologies?
- How will lawful intercept requirements af fect technology choice for operators?
- Which location plat forms and technologies are best suited for location-based advertising?
- Which vendors provide location plat forms and middleware today?

Who should buy this report?
LBS Platforms and Technologies is the foremost source of information about this market in all major regions. Whether you are a technology vendor, telecom operator, investor, consultant, application developer or government agency, you will gain valuable insights from our in- depth research.
Note: Product cover images may vary from those shown
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  • 3 Group
  • CellVision
  • Genasys
  • Orange Group
  • Rx Networks
  • Telenity
  • MORE
Executive summary

1 Introduction to location platforms
1.1 Location platforms and location-based services
1.1.1 Overview of mobile location platforms
1.1.2 A brief history of location platforms and services
1.2 Mobile communication services
1.2.1 Mobile voice and data subscribers
1.2.2 Mobile voice and SMS revenues
1.2.3 Mobile data and application revenues
1.2.4 Location apps and service revenues
1.3 Mobile location platforms and technologies
1.3.1 Mobile location platforms
1.3.2 Mobile location technologies
1.3.3 Location middleware
1.4 The mobile LBS value chain
1.4.1 Location technology developers and platform vendors
1.4.2 Connectivity chipset vendors
1.4.3 LBS middleware vendors
1.4.4 Indoor location solution providers
1.4.5 Mobile network operators
1.4.6 Location aggregators and database providers
1.4.7 Smartphone platform and handset vendors
1.4.8 Mobile application developers and service providers
1.5 Telecoms regulations drive location platform deployments
1.5.1 European emergency call and privacy regulations
1.5.2 LBS regulatory environment in the US
1.5 Emergency call regulations in Australia
1.5.4 Emergency call regulations in Canada
1.5.5 The Indian Department of Telecommunications location mandate
1.5.6 Emergency call regulations in Japan

2 Technology overview
2.1 Mobile network location platforms
2.1.1 Location architecture for GSM/UMTS networks
2.1.2 Location architecture for LTE networks
2.1.3 Location architecture and technologies in 3GPP2 networks
2.1.4 Control Plane and User Plane location platforms
2.1.5 OMA SUPL 1.0
2.1.6 OMA SUPL 2.0 and SUPL 2.1
2.1.7 OMA SUPL 3.0
2.1.8 Handset client-based and probe-based location platforms
2.1.9 Location in converged IP networks
2.2 Network-based positioning technologies
2.2.1 Cell-ID
2.2.2 Enhanced Cell-ID and RF Pattern Matching methods
2.2.3 E-OTD and OTDOA
2.2.4 Uplink Time Difference of Arrival (U-TDOA)
2.2.5 Bluetooth and Wi-Fi positioning
2.3 GNSS and hybrid location technologies
2.3.1 GNSS: GPS, GLONASS, Galileo and Compass/BeiDou 2
2.3.2 Assisted GPS and A-GNSS
2.3.3 Hybrid, mixed mode and indoor location technologies
2.4 Comparison of location technologies
2.4.1 Network-based location technologies
2.4.2 Handset-based and hybrid location technologies
2.4.3 Location technologies in development

3 Location technology market trends
3.1 Multiple parallel efforts drive location technology development
3.1.1 Emergency call location and public safety
3.1.2 Location-enhanced lawful intercept and national security
3.1.3 Consumer and enterprise LBS and apps
3.1.4 Commercial indoor location services
3.1.5 Mobile marketing and advertising
3.1.6 Fraud management and secure authentication
3.2 Smartphone ecosystems
3.2.1 Smartphone platform market shares
3.2.2 Handset vendors and operators start to back new smartphone platforms
3.2.3 Smartphone platforms transform into new vertical silos
3.2.4 Towards a complete LBS offerings

4 Commercial deployments
4.1 Platform deployments in Europe
4.1.1 3 Group
4.1.2 Deutsche Telekom Group
4.1.3 KPN Group
4.1.4 Orange Group
4.1.5 SFR
4.1.6 Telecom Italia Mobile
4.1.7 Telefónica Group
4.1.8 Telenor Group
4.1.9 TeliaSonera Group
4.1.10 Vodafone Group
4.2 Platform deployments in the Americas
4.2.1 AT&T Mobility
4.2.2 Bell Mobility
4.2.3 Rogers Wireless
4.2.4 Sprint
4.2.5 Verizon Wireless
4.3 Platform deployments in Asia-Pacific
4.3.1 BSNL
4.3.2 China Mobile
4.3.3 NTT DoCoMo
4.3 Telstra
4.3.5 Telkomsel
4.4 Platform deployments in ROW

5 Market forecasts and trends
5.1 LBS market trends
5.1.1 Emergency call mandates remain a key driver for platform deployments
5.1.2 Location-enabled lawful intercept
5.1.3 Location-based services revenue forecast
5.1.4 Smartphone shipment forecast
5.2 Location platform deployments
5.2.1 Vendor market shares
5.2.2 GMLC/MPC and SMLC/PDE platform deployment forecasts
5.2.3 A-GPS and SUPL A-GPS server deployment forecast
5.2.4 Location middleware deployment forecast
5.2.5 Indoor location platform deployment forecast

6 Location platform and technology vendor profiles
6.1 GMLC and SMLC location platform vendors
6.1.1 Alcatel-Lucent
6.1.2 Creativity Software
6.1.3 Ericsson
6.1.4 GBSD Technologies
6.1.5 Intersec
6.1.6 Mobile Arts
6.1.7 Oksijen
6.1.8 Persistent Systems
6.1.9 Polaris Wireless
6.1.10 Redknee
6.1.11 Septier Communication
6.1.12 TeleCommunication Systems
6.1.13 TruePosition
6.2 Location middleware vendors
6.2.1 Aepona
6.2.2 CellVision
6.2.3 Genasys
6.2.4 Mobilaris
6.2.5 Reach-U
6.2.6 Telenity
6.3 GNSS chipset and assistance server vendors
6.3.1 Broadcom
6.3.2 CSR
6.3.3 Qualcomm
6.3.4 Rx Networks
6.4 Handset-client location platforms and location data aggregators
6.4.1 Apigee: API management services for enterprises and developers
6.4.2 Combain Mobile: Provider of global Cell-ID and Wi-Fi location database
6.4.3 Esri: Leading GIS vendor acquires location platform developer Geoloqi
6.4.4 Locaid: The leading Location-as-a-Service company
6.4.5 Navizon: Expanding location database with Wi-Fi RTLS and analytics
6.4.6 Skyhook: Hybrid location engine for device vendors and app developers
6.4.7 TechnoCom: LBS compliance testing and location aggregation services
6.5 Indoor location technology developers
6.5.1 Aisle411: Indoor location services for retailers
6.5.2 Apple: iBeacon Bluetooth LE for indoor location and proximity detection
6.5.3 Aruba Networks: Wi-Fi vendor acquires LBS software company Meridian
6.5.4 Boeing: Boeing Timing & Location using Iridium satellite signals
6.5.5 ByteLight: Location and presence verification based on LED lighting
6.5.6 Cisco Systems: Acquires location analytics developer ThinkSmart
6.5.7 Estimote: Analytics and engagement platform using BLE beacons
6.5.8 GloPos: Software-based indoor positioning using mobile network signals
6.5.9 iInside: Bluetooth-based location platform and analytics for retailers
6.5.10 Indoo.rs: Complementing Wi-Fi fingerprinting with Bluetooth LE beacons
6.5.11 IndoorAtlas: Indoor location using magnetic field measurements
6.5.12 Insiteo: End-to-end indoor location platform solution for venue owners
6.5.13 Lighthouse Signal Systems: Indoor location service with open API
6.5 Locata Corporation: Extends GPS coverage with ground-based LocataNets
6.5.15 Loctronix: Software defined radio and sensor fusion developer
6.5.16 Movea: Motion sensing and data fusion technologies for consumer devices
6.5.17 Nearbuy Systems: Wi-Fi and video analytics systems for retailers
6.5.18 NextNav: Developer of the Metropolitan Beacon System
6.5.19 Nokia: Transitioning from device sales to technology and content licensing
6.5.20 Point Inside: Shopper engagement platform for retailers
6.5.21 Pole Star: Launching crowd-sourcing for global indoor location coverage
6.5.22 Ruckus Wireless: Wi-Fi equipment vendor acquires YFind
6.5.23 SenionLab: MEMS and Wi-Fi signal fusion software developer
6.5.24 Sensewhere: Geo-fencing platform with crowd-sourced location database
6.5.25 Trusted Positioning: Location software using MEMS and wireless networks
6.5.26 Walkbase: New focus on retail analytics using Wi-Fi infrastructure
6.5.27 Wifarer: Indoor location and content management system for venue owners


List of Figures
Figure 1.1: Mobile subscriptions and handset sales by standard (World Q2-2013)
Figure 1.2: Mobile subscriptions and handset sales by region (World Q2-2013)
Figure 1.3: Wireless service revenues (World 2012)
Figure 1.4: Mobile location system overview
Figure 1.5: Overview of the LBS value chain
Figure 2.1: Location architecture overview
Figure 2.2: Location Information Server in converged IP networks
Figure 2.3: Cellular frequency reuse pattern
Figure 2.4: Cell-ID location methods
Figure 2.5: U-TDOA location
Figure 2.6: Assisted GNSS technologies
Figure 2.7: Performance and limiting factors for network-based location technologies
Figure 2.8: Performance and limiting factors for hybrid location technologies
Figure 3.1: Smartphone adoption by region (World 2010–2013)
Figure 3.2: Smartphone shipments by vendor and OS (World Q2-2013)
Figure 4.1: Location infrastructure and technology vendor customer references
Figure 4.2: Location infrastructure deployments in Europe
Figure 4.3: Location infrastructure deployments in the Americas
Figure 4.4: Location infrastructure deployments in Asia-Pacific
Figure 4.5: Location infrastructure deployments in ROW
Figure 5.1: Emergency and commercial LBS revenue forecast (World 2012–2018)
Figure 5.2: Handset shipments by segment and price range (World 2012–2018)
Figure 5.3: Location infrastructure vendor market shares (World 2013)
Figure 5.4: Location platform revenues by region (World 2012–2018)
Figure 5.5: Indoor location platform revenues (World 2012–2018)
Figure 6.1: Location infrastructure and technology vendors
Figure 6.2: Location infrastructure and technology product offerings by vendor
Figure 6.3: Major location middleware vendors
Figure 6.4: Examples of GNSS chipset and assistance server developers
Figure 6.5: Location aggregators and client-based location platform developers
Figure 6.6: Overview of indoor location technologies by vendor
Note: Product cover images may vary from those shown
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  • 3 Group
  • CellVision
  • Genasys
  • Orange Group
  • Rx Networks
  • Telenity
  • MORE
Global mobile location platform revenues will grow to € 275 million in 2018

According to this new research report, the global market for location platforms will grow steadily in the next few years, mainly driven by the emerging indoor location segment. At the same time, the market for location platforms deployed by mobile operators is maturing. Annual revenues for GMLC/SMLC and SUPL A-GPS servers, passive location platforms, as well as middleware deployed by mobile operators are forecasted to grow from an estimated € 190 million in 2012 to € 275 million in 2018.

The market is primarily driven by public safety and lawful intercept mandates that require network operators to invest in location platforms enabling location of any handset. Overall, the growing end-user demand for commercial location-based services (LBS) will not have a substantial effect on the market for mobile network location platforms. Most mass market commercial LBS now relies on alternative location sources including GPS and Wi-Fi chipsets in handsets. Mobile operators are however showing interest in location-enhanced enterprise and B2B services such as fraud management, secure authentication and marketing.

More and more operators are now deploying passive location platforms that enable mass location of handsets without straining network resources. These platforms are well suited for services ranging from advertising and big data analytics to public warning messages. Many stakeholders are now also investing in the indoor location market. “Supporting a diverse set of indoor location services and use-cases ranging from emergency call location to navigation, shopping and analytics require different approaches”, said André Malm, Senior Analyst, Berg Insight.

“The different needs of each market segment in terms of handset support, location performance and business models have led to multiple parallel development efforts by several categories of companies”. Achieving seamless transition between outdoor and indoor navigation requires handsets with hybrid location technologies. Hybrid location technologies fuse signal measurements from global navigation satellite systems (GNSS), cellular and Wi-Fi network signals, together with data from handset sensors such as accelerometers, gyroscopes, compasses and altimeters. He adds that venue owners and retailers are now also deploying network-centric location solutions that use Wi-Fi access points and new Bluetooth Low Energy beacons to enable highly accurate indoor location, geofencing and proximity services.
Note: Product cover images may vary from those shown
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-3 Group
-AT&T Mobility
-Bell Mobility
-China Mobile
-Creativity Software
-Deutsche Telekom Group
-GBSD Technologies
-KPN Group
-Mobile Arts
-Orange Group
-Persistent Systems
-Polaris Wireless
-Rogers Wireless
-Rx Networks
-Septier Communication
-Telecom Italia Mobile
-TeleCommunication Systems
-Telefónica Group
-Telenor Group
-TeliaSonera Group
-Verizon Wireless
-Vodafone Group
Note: Product cover images may vary from those shown
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The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market. The start with a  number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of those sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.

The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain.  They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.