The Handbook of Communication and Corporate Social Responsibility. Handbooks in Communication and Media

  • ID: 2708355
  • Book
  • 608 Pages
  • John Wiley and Sons Ltd
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While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing recommendations and demonstrating how communication disciplines can make contributions to central research gaps in CSR literature. Contributions from leading scholars in PR, organizational communication, and management show how theories of discourse, cognitive psychology, and rhetoric enrich our understanding.
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About the Editors viii

Notes on Contributors ix

Acknowledgments xxi

Part I Introduction 1

1 Corporate Social Responsibility and Communication 3Øyvind Ihlen, Jennifer L. Bartlett and Steve May

2 The Paradoxes of Communicating Corporate Social Responsibility 23Sandra Waddock and Bradley K. Googins

Part II Field Overviews 45

3 Management, Communication, and Corporate Social Responsibility 47Jennifer L. Bartlett and Bree Devin

4 Public Relations and Corporate Social Responsibility 67Jennifer L. Bartlett

5 Organizational Communication and Corporate Social Responsibility 87Steve May

6 Marketing and Corporate Social Responsibility 110Peggy Simcic Brønn

7 Reputation Management and Corporate Social Responsibility 128Mark Eisenegger and Mario Schranz

8 Rhetoric and Corporate Social Responsibility 147Øyvind Ihlen

Part III Corporate Social Responsibility Communication in Action 167

Concepts and Aspects

9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170Jacquie L Etang, Jairo Lugo–Ocando and Zeti Azreen Ahmad

10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath

11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass–) Mediated Construction of Responsibility and Accountability 208Günter Bentele and Howard Nothhaft

12 Corporate Social Responsibility Communication and Dialogue 231Ur a Golob and Klement Podnar

13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252Majia Holmer Nadesan

14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276Juliana Raupp

15 Significance of Sector–Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295Augustine Pang, Angela Mak and Joanne Mui–Hean Lee

Tools and Processes

16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316Robert L. Heath and Michael J. Palenchar

17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338Elise Perrault Crawford and Cynthia Clark Williams

18 Communicating Corporate Social Responsibility through the Internet and Social Media 358Paul Capriotti

19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379Alan A. Pomering

20 New Partnerships for a New Generation of Corporate Social Responsibility 399Melissa J. Bator and Cynthia Stohl

21 Media Relations and Corporate Social Responsibility 423Craig E. Carroll

22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445Sarah E. Dempsey

23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467Stefan Wehmeier and Friederike Schultz

Part IV Commentaries and Conclusions 489

24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491Lars Thøger Christensen and George Cheney

25 A Provocation: Thinking the Social into Corporate Social Responsibility 505Shirley Leitch and Judy Motion

26 Commentary: The View from Management 516Güler Aras and David Crowther

27 The View from Organizational Studies: A Discourse–Based Understanding of Corporate Social Responsibility and Communication 534David Grant and Daniel Nyberg

28 Conclusions and Take Away Points 550Øyvind Ihlen, Jennifer L. Bartlett and Steve May

Name Index 572

Subject Index 580

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"If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well. –Communication Director magazine

"An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike."
Ethical Corporation magazine

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