The Handbook of Media Audiences. Global Handbooks in Media and Communication Research

  • ID: 2708356
  • Book
  • Region: Global
  • 556 Pages
  • John Wiley and Sons Ltd
1 of 4

Digital media have dramatically increased the nature and diversity of the ways people can access media content, and the bias that audiences occupy a position of reception is giving way to an understanding of audiences as media–active. The contributions assembled here offer an expansion of the conceptual frameworks underlying the field and a wealth of research wisdom and expertise for researchers requiring a solid foundation in the complexity of audience and audiences and of existing research traditions. Placing the emphasis on technologies, theories, research methods and research pragmatics, this handbook brings together leading international scholars to provide a comprehensive overview of the complexity and diversity of audience studies.

Note: Product cover images may vary from those shown
2 of 4

Notes on Contributors viii

Series Editor′s Preface xiv

Acknowledgments xv

Introduction 1Virginia Nightingale

Part I Being Audiences 17

1 Readers as Audiences 19Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger

2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound 41Jackie Cook

3 Viewing 62Shawn Shimpach

4 Search and Social Media 86Virginia Nightingale

5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy 109Joshua Green and Henry Jenkins

6 Going Mobile 128Gerard Goggin

Part II Theorizing Audiences 147

7 Audiences and Publics, Media and Public Spheres 149Richard Butsch

8 The Implied Audience of Communications Policy Making:
Regulating Media in the Interests of Citizens and Consumers 169Sonia Livingstone and Peter Lunt

9 New Configurations of the Audience? The Challenges of User–Generated Content for Audience Theory and Media Participation 190Nico Carpentier

10 The Necessary Future of the Audience and How to Research It 213Nick Couldry

11 Reception 230Cornel Sandvoss

12 Affect Theory and Audience 251Anna Gibbs

Part III Researching Audiences 267

13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency 269Adam Arvidsson

14 Ratings and Audience Measurement 286Philip M. Napoli

15 Quantitative Audience Research: Embracing the Poor Relation 302David Deacon and Emily Keightley

16 Media Effects in Context 320Brian O Neill

17 Cultivation Analysis and Media Violence 340Andy Ruddock

18 Creative and Visual Methods in Audience Research 360Fatimah Awan and David Gauntlett

19 Locating Media Ethnography 380Patrick D. Murphy

Part IV Doing Audience Research 403

20 Children s Media Cultures in Comparative Perspective 405Sonia Livingstone and Kirsten Drotner

21 Fan Cultures and Fan Communities 425Kristina Busse and Jonathan Gray

22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences 444Mirca Madianou

23 Participatory Vision: Watching Movies with Yolngu 459Jennifer Deger

24 The Audience Is the Show 472Annette Hill

25 Seeking the Audience for News: Response, News Talk, and Everyday Practices 489S. Elizabeth Bird

26 Sport and Its Audiences 509David Rowe

Index 527

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4

This book offers helpful background readings for media research courses. Summing up: recommended. –Choice

Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll