A Model for Understanding the Future of Business
"Code Halos are to Systems of Engagement as databases are to Systems of Record. They are the fundamental underpinning upon which all else rests. To engage digitally one must see not only what users are doing but also the context in which they are doing it, a context made up of both their present state and their prior history. All this is contained in their Code Halo. Learning how halos work, and how you can make them work for you, is the business of this book, and it is the future of your business as well."
Geoffrey Moore, author, Crossing the Chasm, Dealing with Darwin, and Escape Velocity
"Code Halos lays bare how companies create superior value and competitive advantage by orchestrating the interplay of the huge and ever–increasing amounts of data surrounding individuals and our environment. This is clear and proven advice on maximizing opportunities in our data–drenched world."
Don Tapscott, author of fourteen books, including Macrowikinomics: New Solutions for a Connected Planet (with Anthony D. Williams)
"The authors make a convincing argument that the lifespan of your business is limited if you don′t embrace data and analytics. Code Halos will be sported by virtually every successful company in the near future."
Thomas H. Davenport, President′s Distinguished Professor, Babson College; Digital Fellow, MIT Center for Digital Business; coauthor of Competing on Analytics
"Frank, Roehrig, and Pring have closely examined how today′s most powerful companies have leveraged the data available to them to disrupt their markets, and they′ve identified the common elements to these success stories. By mapping the path traveled by industry leaders who have refocused their business models on data analytics, and with an eye toward risks as well as benefits, Code Halos shows companies how to thrive with innovations fueled by information technology."
Jonathan Zittrain, author of the Future of the Internet And How to Stop It
"CIOs have come to a decision crossroads, as recent CIO magazine research shows. Do they want the value of information technology to be primarily viewed as a ′cost center′ or a ′business game changer′? Code Halos is a must–read, twenty–first century, peer–based business survival manifesto for chief information officers who opt to be business game changers."
Gary J. Beach, Publisher Emeritus, CIO magazine
"Organizations in all sectors of the economy have undergone a profound digital transformation which has resulted in data–intensive ecosystems. Managing these ecosystems and deriving value from them requires new ways of thinking. Code Halos brings together the technological and business concepts required to gain advantage in a fast, moving world."
Ramayya Krishnan, Dean, Heinz College School of Information Systems and Management and School of Public Policy and Management, Carnegie Mellon University
Introduction: The Value of the Virtual 1
Part I: Digits Over Widgets: The Next Age of Business and Technology
Chapter 1: Will It Happen to Us? 9
A Trillion–Dollar Opportunity or an Extinction Event
Chapter 2: The Personal Code Halo: 16
Press 1 for the Real You
Chapter 3: The Five Business Code Halos: 28
Connecting Customers, Products, and Organizations
Chapter 4: The Anatomy of a Winning Code Halo Solution 38
Chapter 5: The SMAC Stack: 56
The New Technology of Code
Chapter 6: The Pattern of Digital Disruption: 70
The Crossroads Model
Chapter 7: The Code Halo Economy: 85
The Economics of Information
Part II: Four Principles for Success in the Code Halo Economy
Chapter 8: Delivering Beautiful Products and Experiences 102
Chapter 9: Don t Be Evil 2.0: 117
Earning and Keeping Trust in a Transparent World
Chapter 10: Manage Your Career Based on Code: 145
Winning in the Wirearchy
Chapter 11: Make IT Your Halo Heroes: 158
Transform Your Technology Organization
Part III: Winning with the Crossroads Model
Chapter 12: Seize Advantage During Ionization: 176
Sense, Innovate, and Prepare to Pilot
Chapter 13: Create a Spark: 194
Pilot Your Best Code Halo Solutions
Chapter 14: Enrich and Scale at Internet Speed: 210
Turn a Spark into a Blaze
Conclusion: Winning in the New Code Rush 224
Photo Credits 237