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Local Community in the Era of Social Media Technologies. A Global Approach. Chandos Publishing Social Media Series

  • ID: 2719803
  • Book
  • August 2013
  • Region: Global
  • Elsevier Science and Technology

Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California, develops a truly global approach to the subject. The first section of the book covers the early efforts of recording the local Santa Cruz area, before moving on to deal with Library 1.0. The next section looks at the present situation with Library 2.0 and its benefits. The book ends with a discussion of future directions and the implications of Library 3.0 and beyond.

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List of figures and tables

List of abbreviations

About the author



Part 1: History: Never A Dull Moment

Chapter 1: Local community: a long view


A long process

In the era of social media technologies

Chapter 2: Santa Cruz Public Library, California: a brief review


Monterey Library Association: the first public library in California

Santa Cruz Library Association: the predecessor of SCPL

First head librarian: Minerva Waterman

Preserving Pacific West heritage: Hubert Howe Bancroft

Preserving Pacific West natural resources: John Muir

Chapter 3: The rise of local authors and content


Santa Cruz County history and Margaret Koch

Chinese Gold and Sandy Lydon

Hihn-Younger Archive and Stanley D. Stevens

Pathways to the Past

Chapter 4: Putting Davenport on the map


Librarian historian: Alverda Orlando

Davenport Cement Centennial

Lime Kiln Legacies

Urgency in history preservation

Part 2: The Era of Library 1.0

Chapter 5: Santa Cruz Public Library: community on the web


Full-text Local History Articles

SCPL Local History Gallery

Local online databases

Chapter 6: Shanghai Library: windows to the world


The opening of Shanghai

The Xujiahui Library: the first library in Shanghai

The Shanghai Library

Shanghai International Library Forum (SILF)

The Window of Shanghai (WoS)

Chapter 7: Oslo Public Library: digital efforts



The Deichman Digital Workshop (Deichmans Digitale Verksted)

Kinoteket (Cinematheque)

Traditional library services in digital form

Part 3: Present: Library 2.0


Chapter 8: Santa Cruz Public Library: learning and using Library 2.0


Introducing a local community

Learning Library 2.0: 23 Things @SCPL

Chapter 9: Bibliotheca Alexandrina: carry forward capital of memory



Mission and vision statements

Digital projects

Open Knowledge10

Science and Technology11


Digital Assets Repository (DAR)

Chapter 10: Oslo Public Library: rejuvenated OPAC


The Pode Project

Two phases

Experimentation with FRBR

Part 4: Social Media for Local Community

Chapter 11: Using social tools: Staff Picks in blogs


SCPL Staff Picks: publishing opportunity for librarians

Ideal Web 2.0 participatory environment

Second chance for non-bestsellers

Future means more improvement

Chapter 12: YouTube: the power of crowdsourcing



Reaching out to local communities


SCPL on YouTube

Chapter 13: Using social tools: RSS feeds


What is RSS?

RSS at BA, Shanghai Library, and SCPL

More extensive usage of RSS at Canton Public Library

Chapter 14: Using social networks: Pinterest


What is Pinterest?

People connecting

Content sharing

Simple designing

Real-life problem solving

Chapter 15: Using social sites: Twitter and Weibo


What is Twitter?

Twitter at SCPL and BA

Weibo at Shanghai Library

Chapter 16: Using social sites: Facebook and Renren


Facebook usage1

A brief history

Technical features

The concept of gift economy

Personal account vs. Facebook Page

Part 5: Future: Library 3.0 and Beyond

Chapter 17: Local needs vs. global resources


Implications of Web/Library 3.0 for libraries

The machine as human assistant: from Watson to Siri

More flexible and scalable resource usage in meeting increasing demand for library services

Stretching local resources through efficient usage of social media tools

Better integration with other online information sources: the Semantic Web

Better information evaluation, organization, and access

Crowdsourcing projects
the power of volunteering

Chapter 18: The librarian's role as information manager


Findability: a priority in designing and managing well-linked information

Accuracy: a priority in evaluating information

User protection: a dilemma and an opportunity for information managers

Demystifying computer programming: let's tweak some codes as needed

Chapter 19: The librarian's role as teacher


Systematic and continuous training of staff members

Ongoing adult classes and other tutorials for the public as technologies advance

Chapter 20: The librarian's role as leader


Provision of active links to new and future magazine articles with local content

Links to e-documents

Links to historical e-directories

Links to e-newspaper clippings

Links to e-directories for more local organizations

Links to promote local authors and publications

Leadership in local history, local value, and involvement

Chapter 21: The librarianâ?Ts role as innovator in transforming the OPAC


What is the OPAC?

Development of the OPAC

Bookstore approach

BISAC approach

Pode approach: making OPAC "of the web”

Chapter 22: Technology, staff, and community






Appendix 1: Sample titles on Santa Cruz available in the SCPL and LC catalogs

Appendix 2: Staff Picks on the Readers Link page

Appendix 3: Historical documents at SCPL



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Hui-Lan Titangos Santa Cruz Public Libraries, USA.

Hui-Lan H. Titangos is Reference/Access Services Librarian at Santa Cruz Public Libraries. She holds a Graduate Certificate in Information Management and an MLIS from the University of California at Berkeley. Her previous experience includes working for The DIALOG Corporation, Pacific Neighbourhood Consortium, and Shanghai Filmmakers' Association. She came to Santa Cruz in 1989 and fell in love with its landscape, and most of all, its people. She is the author of five working papers about Santa Cruz published in journals and publications, such as Library Management and Chinese Librarianship.
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