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Public Interest and Private Rights in Social Media. Chandos Publishing Social Media Series

  • ID: 2719883
  • Book
  • September 2012
  • 254 Pages
  • Elsevier Science and Technology
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Social media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres.

Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social media. The contributors provide guidance on social media and society, particularly the use of social media in the corporate sector and academia, the rising influence of social media in public and political opinion making, and the legal implications of social media. The Editor brings together unusual perspectives on the use of social media, both in developed and developing countries.

This title consists of twelve chapters, each covering a salient topic, including: social media in the context of global media; the First Amendment and online calls for action; social media and the rule of law; social networks and the self; social media strategy in the public sector; social media in humanitarian work; social media as a tool in business education; social media and the 'continuum of transparency'; business and social media; making a difference to customer service with social media; social analytics data and platforms; and altruism as a valuable dimension of the digital age.

- Provides a guide to the key components of corporate and academic use of social media- Offers technological and non-technological, legal, and international perspectives- Considers socio-political impact and legal issues

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List of figures and tables



About the editor

About the contributors

Chapter 1: Social media growth and global change



Some history

Social media and social activism

Social media at work

Social analytics

Legal implications of increasing social media usage


Chapter 2: Flash rob or protest movement: the First Amendment and regulating online calls to action


Flash mobs

The history of incitement cases in the United States

How lower courts have dealt with Brandenburg

Criminal law: crimes and speech

Difficulties for Brandenburg posed by new media

Other possible First Amendment protections


Chapter 3: World justice â?" the rule of law around the world


Legal implications of social media

The rule of law

Rankings of the rule of law by regions

Rule of Law Index and social media

Social media
chance or challenge?


Chapter 4: Default metaphysics â?" social networks and the self


Normalised differences

Submitting subjects

Being traded

Archiving the self

Attention as apparatus

Chapter 5: A service-oriented approach to public sector social media strategy



What social media platforms or tools should our organisation be using?

What do we need to commit to, in terms of risk and resources?

knowing what it costs to get what you want

Research and monitoring

Posting and curating

Community management

Crowd-sourcing, contests, apps and other campaigns

understanding the tradeoffs of social media

How do we measure success?


Chapter 6: Social media in the humanitarian space



Networking offline and online

Introduction to technology: the Hindenburg example

Using social media for social good: Born HIV Free campaign

Uses of social media in the humanitarian space: from conversation to action

Lessons learned: where are we going?

Chapter 7: Social media: the new tool in business education



Social capital and social media

Social networks within business

Social media in the curriculum

Social media in business education

Social media and pedagogical issues


Chapter 8: Social media: does it generate the continuum of transparency in organisations?


Transparency: shifting lines in the sand

The positive and negative continuum of transparency

Transparency as control through social media

The role of civility and etiquette

Transparency tensions in the organisational social network: The next step

Chapter 9: Social media: blessing or curse? â?" a business perspective



Social media as a marketing tool

Can social media generate new business?

Chapter 10: Improving the customer experience: how social media can make a difference



Define what you want to do and why

Define, assess and create

Link key drivers to corporate strategy

Manage the process


Chapter 11: The uses and accuracy of social analytics data and platforms



Social media data and various practices

Analytics measurement chasms

What works for social media and return on investment?

What works in social media for corporate stakeholders and social media return on investment?


Chapter 12: Altruism â?" a valuable dimension of the digital age



Traditional networking behaviour

Collaboration and cooperation

Social media in the emerging digital economy

Building trust

Trust and collaboration

Exchanging value

Our copyright laws are a mess

What must change

I see the solution as an online automated system that:



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Reiman, Cornelis
Cornelis Reiman is a board-level advisor, working on international start-up, turnaround, business development and merger and acquisitions often with an IT focus. A member of several boards, he has been President of an international economic development entity spanning the former Soviet Union and, as Vice President, Chief Operating Officer and Chief Technology Officer based in Singapore, was instrumental in setting up a global Business-to-Consumer (B2C) and Business-to-Business (B2B) e-business, complete with social networking to facilitate interaction between stakeholders. Prior to this, Cornelis was Dean and Vice President of a university in Thailand, and taught international business, management and economics to postgraduate students at Monash University, Australia. Cornelis has worked with a major global information technology provider, and a leading accounting service.
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