Global Spirits Industry: Porter's Five Forces Analysis

  • ID: 2720096
  • Report
  • Region: Global
  • 20 Pages
  • Aruvian's R'search
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The global spirits industry can be defined as the market for liquors, specialty spirits, brandy, rum, vodka whisky, and others spirits such as gin, tequila, amongst others. Having posted moderate growth in the last couple of years, the global spirits industry came out of the recent financial recession with not much of an impact on the market’s performance and it is likely that the industry will continue to grow at a moderate pace in the next couple of years.

This research analyzes the Global Spirits Industry in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market.

The report begins with a brief coverage of the global spirits industry and looks at the industry overview, value and volume analysis and an industry forecast till 2020.

The report then moves on to analyzing the industry through the Porter's Five Forces Framework analysis. The industry is analyzed through the bargaining power of buyers and suppliers, competitive rivalry in the industry, threat of new entrants to the industry and the threat of industry substitution.
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A. Executive Summary

B. Industry Definition

C. Global Spirits Industry
C.1 Industry Overview
C.2 Value & Volume Analysis
C.3 Industry Forecast

D. Global Spirits Industry: Porter’s Five Forces Framework Analysis
D.1 Introduction
D.2 Bargaining Power of Buyer
D.3 Bargaining Power of Suppliers
D.4 Competitive Rivalry in the Industry
D.5 Threat of New Entrants
D.6 Threat of Industry Substitution

List of Figures

Figure 1: Value of the Global Spirits Industry (in USD Billion), 2011-2015
Figure 2: Volume of the Global Spirits Industry (in Million Liters), 2011-2015
Figure 3: Global Spirits Industry Forecast (in USD Billion), 2015-2020
Figure 4: Global Spirits Industry Forecast by Volume (in Million Liters), 2015-2020
Figure 5: Porter's Five Forces Analysis of the Global Spirits Industry

List of Tables

Table 1: Value of the Global Spirits Industry (in USD Billion), 2011-2015
Table 2: Volume of the Global Spirits Industry (in Million Liters), 2011-2015
Table 3: Global Spirits Industry Forecast (in USD Billion), 2015-2020
Table 4: Global Spirits Industry Forecast by Volume (in Million Liters), 2015-2020
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