- Written from a highly knowledgeable and well-respected practitioner in the field of global strategy and software engineering- Draws on the authors wide-ranging practical experience of working with some of the worlds leading global service providers on major strategy development and service provision- Provides practical guidance to real-world problems in the global software industry
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a SWOT perspective; Segmentation within the global software industry; Interrelationships in China and India's software industries; Competitive position strategy; Pursuing competitive strategies; Marketing and customer-oriented strategies.
John McManus, PhD is based at the University of Lincoln (UK).
Li, MingzhiMingzhi Li is an Associate Professor of Economics at the School of Economics and Management, Tsinghua University, P. R. China.
Moitra, DeependraDeependra Moitra is a senior corporate executive at one of India's leading global IT consulting and services companies.