Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers' food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods.
Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry.
- Introduces the factors affecting consumer food choice- Explores issues such as sensory perception, culture and ethics- Analyses methods to understand food related attitudes
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does it matter to consumers? Anti-consumption: A cause for concern in the food and personal care products sectors? Genetic variation in taste and odour perception: An emerging science to guide new product development; Neuroimaging of sensory perception and hedonic reward; Molecular gastronomy, chefs and food innovation: An interview with Michael Frøst.