- Written by highly knowledgeable and well-respected practitioners and academics in their field- Provides practical insight and realistic answers to global and strategic problems- Progressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business
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a strategic and market perspective within the global software industry; Case study: Evaluating the commercial aerospace industry of the BRIC nations; Conclusion.
John McManus, PhD is based at the University of Lincoln (UK).
Prior to becoming an academic, Dr McManus worked within the global software industry. Dr Don White is Dean of Faculty Business and Law, University of Lincoln. Dr White has lectured extensively, on management information systems and has acted as a consultant to the National Health Service (HNS).
Botten, NeilNeil Botten is Principal Lecturer, Strategic Management at Westminster Business School. He is the author/co-author of several highly successful textbooks.