R&D and Licensing

  • ID: 2736320
  • Book
  • 240 Pages
  • Elsevier Science and Technology
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This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a combination of R&D and externally sourced technologies. R&D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets.

- Integrates the concepts of R&D management and technology licensing- Describes technology acquisition strategies and techniques- Explains how a knowledge of intellectual property can be used to add value

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Successful innovation; Using technology to gain competitive advantage; Technology acquisition; Idea generation; Evaluation of new technologies and projects; Market-led R&D project management; Intellectual property: patents; Copyright, designs and trade marks; Assessing competitors' intellectual property; Building intellectual assets; Contractual issues; Licensing and technology transfer; Technology transfer negotiations; Commercial exploitation issues.
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Comerford, KieranKieran Comerford BE, MBA qualified as an electrical engineer and worked for Philips and Westinghouse before joining the Institute for Industrial Research and Standards and working in the area of commercialising new technology. After receiving his MBA he set up a successful consultancy business and has been associated with a number of successful companies. He is well known as a lecturer on R&D management and intellectual property management and is a member of the Licensing Executives Society.
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