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The Brave New World of Publishing

  • ID: 2736440
  • Book
  • Region: Global
  • 210 Pages
  • Elsevier Science and Technology
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This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.

- Written by a highly knowledgeable and well respected academic and practitioner in the print media field- Provides detailed technical information on conventional and digital reproduction technology- Technology is discussed in the context of the cultural evolution of communication

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The origins and evolution of the book and printing processes; Why conventional and digital printing processes will coexist for some time to come; A new business model requires a new means of production; The state of digital printing and integrated book manufacturing systems; New book genres and book architectures made possible by digital printing; Digital printing and the internet complement each other.
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Breede, ManfredManfred H. Breede is a professor of printing and bindery processes at Ryerson University in Toronto, Canada for the past 20 years. He has published numerous articles in academic journals, professional journals and book chapters. He is the author of both the 1st and the 2nd editions of the book Handbook of Graphic Arts Equations and makes frequent presentations at academic conferences, symposiums and industry forums. In 2002 he was recognized by the readers of the Canadian graphic arts journal PRINTACTION as one of the '50 Most Influential People in the Graphic Arts in Canada'.
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