The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.
Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation.
- Develop an understanding of buyer behaviour to assist developing successful products- Recognise the diversity between consumers and learn how to cater for their needs- Covers cultural and individual differences in food choice
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Professor Lynn Frewer works at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Hans van Trijp holds the Chair of Marketing and Consumer Behaviour.
Van Trijp, HansHans van Trijp works at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Lynn Frewer holds the Chair of Food Safety and Consumer Behaviour.