+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

The Survey of Public Library Reputation Management & Public Relations Practices

  • ID: 2739751
  • Report
  • 114 Pages
  • Primary Research Group
1 of 3
This report looks closely at how public libraries monitor and asses their public reputations and market their services to the broader public. The study looks closely at how public libraries study and assess their reputation with their constituency reach out to them in the library, over the internet, and through all the means available to them. The study presents detailed quantitative data on public library spending on public relations, as well as their use of internet sites and tools such as Facebook, Twitter, Pinterest, YouTube and other sites to engage their audience.

The study also presents its findings on a communications and website strategy and traditional means of reaching out such as children's storytelling, theatrical and musical events, library newsletters, library friends' groups, book sales, contests and other means of reaching out and engaging the public. In addition, the report presents detailed data and commentary on library use of focus groups and surveys. Data in the report is broken out by size of library budget, size of service area, per capita income of service area and other criteria.

Just a few of the report's many findings are that:

- Only 12.2% of the libraries in the sample have used any search engine optimization techniques
- Use of direct mail to promote the library was far more common in the United Kingdom & Canada than in the United States
- 50% of libraries with service areas of greater than 30,000 had a virtual reference service
- Nearly 44% of libraries serving populations in the highest annual per capita income category, more than $60,000, had a blog
- 40% of libraries with a budget of $1 million+ had a public relations representative or staff
- 22% have surveyed local teachers about their use of or opinions about the local public library
- For the smallest libraries in the sample online survey tools accounted for only 5.8% of patron surveys while for the largest libraries they accounted for more than 56% of patron surveys
- 29.27% of libraries sampled found Twitter very valuable in library marketing, its use rising with the size of the library budget
Note: Product cover images may vary from those shown
2 of 3
SURVEY PARTICIPANTS
THE QUESTIONNAIRE
SUMMARY OF MAIN FINDING
Percentage of Libraries that Google Themselves
Use of Colorful Displays as a Means of Marketing
Use of Print Newsletters
Use of Library Websites
Paid Library Advertising on the Internet
Library Use of RSS Feeds
Use of Search Engine Optimization
Use of Interactive Website Features
Use of Direct Mail
Library Book Sales
Use of Friends of the Library Groups
Library Contests
Use of Public Lectures or Readings
Use of Virtual Reference Services
Staging of Theatrical or Musical Events
Children's Storytelling
Use of Library Blogs
Library Use of Facebook in Marketing
Use of Twitter
Use of Library Tours for Grade and High School Students
Use of Consultants for Cyber-marketing
Percentage of Libraries with a Public Relations Staff
Size of Library Website Staff
Use of Library Patron Surveys
Types of Survey Instruments Used
Archiving of Library Survey Data
Number of Library Patron Surveys Conducted Annually
Frequency of Use of Online Survey Tools
Use of Focus Groups by Libraries
Policies on the Hiring of Freelancers or Consultants for Focus Groups
Internet Marketing Strategies
Library Staff Hours Spent Monitoring the Library Reputation and Responding to Queries About the
Library on Blogs, Listservs, Facebook and other Websites and Social Media
Use of Software or Web-Based Services to Monitor the Library Reputation
Perceived Value in Library Marketing and Reputation Management of Various Internet Platforms such
as LinkedIn, Facebook, Twitter and Others

CHAPTER 1: BUDGET & POPULATION SERVED
Table 1.1: What is population of the area served by your public library?
Table 1.2: What is the population of the area served by your public library? Broken out by Country
Table 1.3: What is the population of the area served by your public library? Broken out by Annual Library Budget
Table 1.4: What is the population of the area served by your public library? Broken out by Per Capita Income of Library Service Area
Table 2.1: What is the annual budget of the library for all expenses including salaries? (in $US)
Table 2.2: What is the annual budget of the library for all expenses including salaries? Broken out by Country (in $US)
Table 2.3: What is the annual budget of the library for all expenses including salaries? Broken out by Population Area Served (in $US)
Table 2.4: What is the annual budget of the library for all expenses including salaries? Broken out by Per Capita Income of Library Service Area (in $US)
Table 3.1: What is the Per Capita Income of Library Service Area of the county served by the library? (in $US)
Table 3.2: What is the Per Capita Income of Library Service Area of the county served by the library? Broken out by Population Area Served (in $US)
Table 3.3: What is the Per Capita Income of Library Service Area of the county served by the library? Broken out by Annual Library Budget (in $US)

CHAPTER 2: MARKETING TOOLS
Table 5.1: Has the library ever used colorful or attention getting book or content displays?
Table 5.2: Has the library ever used colorful or attention getting book or content displays? Broken out by Country
Table 5.3: Has the library ever used colorful or attention getting book or content displays? Broken out by Population Area Served
Table 5.4: Has the library ever used colorful or attention getting book or content displays? Broken out by Annual Library Budget
Table 5.5: Has the library ever used colorful or attention getting book or content displays? Broken out by Per Capita Income of Library Service Area
Table 5.6: Has the library ever distributed a print newsletter?
Table 5.7: Has the library ever distributed a print newsletter? Broken out by Country
Table 5.8: Has the library ever distributed a print newsletter? Broken out by Population Area Served
Table 5.9: Has the library ever distributed a print newsletter? Broken out by Annual Library Budget
Table 5.10: Has the library ever distributed a print newsletter? Broken out by Per Capita Income of Library Service Area
Table 5.11: Does the library have a website?
Table 5.12: Does the library have a website? Broken out by Country
Table 5.13: Does the library have a website? Broken out by Population Area Served
Table 5.14: Does the library have a website? Broken out by Annual Library Budget
Table 5.15: Does the library have a website? Broken out by Per Capita Income of Library Service Area
Table 5.16: Has the library ever paid for ads on Google, Facebook or other search engines or websites?
Table 5.17: Has the library ever paid for ads on Google, Facebook or other search engines or websites? Broken out by Country
Table 5.18: Has the library ever paid for ads on Google, Facebook or other search engines or websites? Broken out by Population Area Served
Table 5.19: Has the library ever paid for ads on Google, Facebook or other search engines or websites? Broken out by Annual Library Budget
Table 5.20: Has the library ever paid for ads on Google, Facebook or other search engines or websites? Broken out by Per Capita Income of Library Service Area
Table 5.21: Does the library have an RSS feed?
Table 5.22: Does the library have an RSS feed? Broken out by Country
Table 5.23: Does the library have an RSS feed? Broken out by Population Area Served
Table 5.24: Does the library have an RSS feed? Broken out by Annual Library Budget
Table 5.25: Does the library have an RSS feed? Broken out by Per Capita Income of Library Service Area
Table 5.26: Has the library ever used search engine optimization?
Table 5.27: Has the library ever used search engine optimization? Broken out by Country
Table 5.28: Has the library ever used search engine optimization? Broken out by Population Area Served
Table 5.29: Has the library ever used search engine optimization? Broken out by Annual Library Budget
Table 5.30: Has the library ever used search engine optimization? Broken out by Per Capita Income of Library Service Area
Table 5.31: Has the library ever used interactive websites for marketing purposes?
Table 5.32: Has the library ever used interactive websites for marketing purposes? Broken out by Country
Table 5.33: Has the library ever used interactive websites for marketing purposes? Broken out by Population Area Served
Table 5.34: Has the library ever used interactive websites for marketing purposes? Broken out by Annual Library Budget
Table 5.35: Has the library ever used interactive websites for marketing purposes? Broken out by Per Capita Income of Library Service Area
Table 5.36: Has the library ever used direct mail marketing?
Table 5.37: Has the library ever used direct mail marketing? Broken out by Country
Table 5.38: Has the library ever used direct mail marketing? Broken out by Population Area Served
Table 5.39: Has the library ever used direct mail marketing? Broken out by Annual Library Budget
Table 5.40: Has the library ever used direct mail marketing? Broken out by Per Capita Income of Library Service Area
Table 5.41: Has the library ever had book sales?
Table 5.42: Has the library ever had book sales? Broken out by Country
Table 5.43: Has the library ever had book sales? Broken out by Population Area Served
Table 5.44: Has the library ever had book sales? Broken out by Annual Library Budget
Table 5.45: Has the library ever had book sales? Broken out by Per Capita Income of Library Service Area
Table 5.46: Does the library have a friends' group or organization?
Table 5.47: Does the library have a friends' group or organization? Broken out by Country
Table 5.48: Does the library have a friends' group or organization? Broken out by Population Area Served
Table 5.49: Does the library have a friends' group or organization? Broken out by Annual Library Budget
Table 5.50: Does the library have a friends' group or organization? Broken out by Per Capita Income of Library Service Area
Table 5.51: Has the library ever had contests for patrons?
Table 5.52: Has the library ever had contests for patrons? Broken out by Country
Table 5.53: Has the library ever had contests for patrons? Broken out by Population Area Served
Table 5.54: Has the library ever had contests for patrons? Broken out by Annual Library Budget
Table 5.55: Has the library ever had contests for patrons? Broken out by Per Capita Income of Library Service Area
Table 5.56: Has the library ever held lectures or readings?
Table 5.57: Has the library ever held lectures or readings? Broken out by Country
Table 5.58: Has the library ever held lectures or readings? Broken out by Population Area Served
Table 5.59: Has the library ever held lectures or readings? Broken out by Annual Library Budget
Table 5.60: Has the library ever held lectures or readings? Broken out by Per Capita Income of Library Service Area
Table 5.61: Does the library have a virtual reference service?
Table 5.62: Does the library have a virtual reference service? Broken out by Country
Table 5.63: Does the library have a virtual reference service? Broken out by Population Area Served
Table 5.64: Does the library have a virtual reference service? Broken out by Annual Library Budget
Table 5.65: Does the library have a virtual reference service? Broken out by Per Capita Income of Library Service Area
Table 5.66: Has the library ever held theatrical or musical performances?
Table 5.67: Has the library ever held theatrical or musical performances? Broken out by Country
Table 5.68: Has the library ever held theatrical or musical performances? Broken out by Population Area Served
Table 5.69: Has the library ever held theatrical or musical performances? Broken out by Annual Library Budget
Table 5.70: Has the library ever held theatrical or musical performances? Broken out by Per Capita Income of Library Service Area
Table 5.71: Does the library offer children's storytelling?
Table 5.72: Does the library offer children's storytelling? Broken out by Country
Table 5.73: Does the library offer children's storytelling? Broken out by Population Area Served
Table 5.74: Does the library offer children's storytelling? Broken out by Annual Library Budget
Table 5.75: Does the library offer children's storytelling? Broken out by Per Capita Income of Library Service Area
Table 5.76: Does the library have a blog?
Table 5.77: Does the library have a blog? Broken out by Country
Table 5.78: Does the library have a blog? Broken out by Population Area Served
Table 5.79: Does the library have a blog? Broken out by Annual Library Budget
Table 5.80: Does the library have a blog? Broken out by Per Capita Income of Library Service Area
Table 5.81: Does the library have wikis?
Table 5.82: Dies the library have library wikis? Broken out by Country
Table 5.83: Does the library have library wikis? Broken out by Population Area Served
Table 5.89: Does the library have library wikis? Broken out by Annual Library Budget
Table 5.90: Does the library have library wikis? Broken out by Per Capita Income of Library Service Area
Table 5.91: Does the library have podcasts about the library?
Table 5.92: Does the library have podcasts about the library? Broken out by Country
Table 5.93: Does the library have podcasts about the library? Broken out by Population Area Served
Table 5.94: Does the library have podcasts about the library? Broken out by Annual Library Budget
Table 5.95: Does the library have podcasts about the library ? Broken out by Per Capita Income of Library Service Area
Table 5.96: Does the library use Facebook?
Table 5.97: Does the library use Facebook? Broken out by Country
Table 5.98: Does the library use Facebook? Broken out by Population Area Served
Table 5.99: Does the library use Facebook? Broken out by Annual Library Budget
Table 5.100: Does the library use Facebook? Broken out by Per Capita Income of Library Service Area
Table 5.101: Does the library use YouTube?
Table 5.102: Does the library use YouTube? Broken out by Country
Table 5.103: Does the library use YouTube? Broken out by Population Area Served
Table 5.104: Does the library use YouTube? Broken out by Annual Library Budget
Table 5.105: Does the library use YouTube? Broken out by Per Capita Income of Library Service Area
Table 5.106: Does the library use Twitter?
Table 5.107: Does the library use Twitter? Broken out by Country
Table 5.108: Does the library use Twitter? Broken out by Population Area Served
Table 5.109: Does the library use Twitter? Broken out by Annual Library Budget
Table 5.110: Does the library use Twitter? Broken out by Per Capita Income of Library Service Area
Table 5.111: Does the library offer tours for grade schools or high schools?
Table 5.112: Does the library offer tours for grade schools or high schools? Broken out by Country
Table 5.113: Does the library offer tours for grade schools or high schools Broken out by Population Area Served
Table 5.114: Does the library offer tours for grade schools or high schools? Broken out by Annual Library Budget
Table 5.115: Does the library offer tours for grade schools or high schools? Broken out by Per Capita Income of Library Service Area
Table 6.1: Has the library ever hired a consultant for search engine optimization?
Table 7.1: Has your college ever hired a consultant to monitor the library's reputation in forums, blogs, listservs, websites, YouTube, Facebook, Twitter and other internet forums?

CHAPTER 3: PUBLIC RELATIONS
Table 8.1: Does the library have its own public relations representative or staff?
Table 8.2: Does the library have its own public relations representative or staff? Broken out by Country
Table 8.3: Does the library have its own public relations representative or staff? Broken out by Population Area Served
Table 8.4: Does the library have its own public relations representative or staff? Broken out by Annual Library Budget
Table 8.5: Does the library have its own public relations representative or staff? Broken out by Per Capita Income of Library Service Area
Table 9.1: Does the library have a specific line item budget for public relations?
Table 9.2: Does the library have a specific line item budget for public relations? Broken out by Country
Table 9.3: Does the library have a specific line item budget for public relations? Broken out by Population Area Served
Table 9.4: Does the library have a specific line item budget for public relations? Broken out by Annual Library Budget
Table 9.5 Does the library have a specific line item budget for public relations? Broken out by Per Capita Income of Library Service Area Describe your library's main public relations effort
Table 10.1: Does your library have one or more individuals whose primary work responsibility is managing or maintaining the library website?
Table 10.2: Does your library have one or more individuals whose primary work responsibility is managing or maintaining the library website? Broken out by Country
Table 10.3: Does your library have one or more individuals whose primary work responsibility is managing or maintaining the library website? Broken out by Population Area Served
Table 10.4: Does your library have one or more individuals whose primary work responsibility is managing or maintaining the library website? Broken out by Annual Library Budget
Table 10.5: Does your library have one or more individuals whose primary work responsibility is managing or maintaining the library website? Broken out by Per Capita Income of Library Service Area
Table 11.1: If you have a staff of individuals whose primary job responsibility is managing the library website, or library presence on social media and video websites, how large is this staff in FTE (fulltime equivalent) terms?
Table 11.2: If you have a staff of individuals whose primary job responsibility is managing the library website, or library presence on social media and video websites, how large is this staff in FTE terms? Broken out by Country
Table 11.3: If you have a staff of individuals whose primary job responsibility is managing the library website, or library presence on social media and video websites, how large is this staff in FTE terms?
Broken out by Population Area Served
Table 11.4: If you have a staff of individuals whose primary job responsibility is managing the library website, or library presence on social media and video websites, how large is this staff in FTE terms? Broken out by Annual Library Budget
Table 11.5: If you have a staff of individuals whose primary job responsibility is managing the library website, or library presence on social media and video websites, how large is this staff in FTE terms? Broken out by Per Capita Income of Library Service Area

CHAPTER 4: USE OF SURVEYS
Table 12.1: Has the library ever surveyed patrons to find out their opinion of the library and its services?
Table 12.2: Has the library ever surveyed patrons to find out their opinion of the library and its services? Broken out by Country
Table 12.3: Has the library ever surveyed patrons to find out their opinion of the library and its services? Broken out by Population Area Served
Table 12.14: Has the library ever surveyed patrons to find out their opinion of the library and its services? Broken out by Annual Library Budget
Table 12.5: Has the library ever surveyed patrons to find out their opinion of the library and its services? Broken out by Per Capita Income of Library Service Area
Table 12.6: Has the library ever surveyed the general public (including non-library users) to find out their opinion of the library and its services?
Table 12.7: Has the library ever surveyed the general public (including non-library users) to find out their opinion of the library and its services? Broken out by Country
Table 12.8: Has the library ever surveyed the general public (including non-library users) to find out their opinion of the library and its services? Broken out by Population Area Served
Table 12.9: Has the library ever surveyed the general public (including non-library users) to find out their opinion of the library and its services? Broken out by Annual Library Budget
Table 12.10: Has the library ever surveyed the general public (including non-library users) to find out their opinion of the library and its services? Broken out by Per Capita Income of Library Service Area
Table 12.11: Has the library ever surveyed local government administrators (those who approve or influence the library budget) to find out their opinion of the library and its services?
Table 12.12: Has the library ever surveyed local government administrators (those who approve or influence the library budget) to find out their opinion of the library and its services? Broken out by Country
Table 12.13: Has the library ever surveyed local government administrators (those who approve or influence the library budget) to find out their opinion of the library and its services? Broken out by Population Area Served
Table 12.14: Has the library ever surveyed local government administrators (those who approve or influence the library budget) to find out their opinion of the library and its services? Broken out by Annual Library Budget
Table 12.15: Has the library ever surveyed local government administrators (those who approve or influence the library budget) to find out their opinion of the library and its services? Broken out by Per Capita Income of Library Service Area
Table 12.16: Has the library ever surveyed local teachers to find out their opinion of the library and its services?
Table 12.17: Has the library ever surveyed local teachers to find out their opinion of the library and its services? Broken out by Country
Table 12.18: Has the library ever surveyed local teachers to find out their opinion of the library and its services? Broken out by Population Area Served
Table 12.19: Has the library ever surveyed local teachers to find out their opinion of the library and its services? Broken out by Annual Library Budget
Table 12.20: Has the library ever surveyed local teachers to find out their opinion of the library and itsservices? Broken out by Per Capita Income of Library Service Area
Table 12.21: Has the library ever surveyed high school or grade school students to find out their
opinion of the library and its services?
Table 12.22: Has the library ever surveyed high school or grade school students to find out their
opinion of the library and its services? Broken out by Country
Table 12.23: Has the library ever surveyed high school or grade school students to find out their
opinion of the library and its services? Broken out by Population Area Served
Table 12.24: Has the library ever surveyed high school or grade school students to find out their
opinion of the library and its services? Broken out by Annual Library Budget
Table 12.25: Has the library ever surveyed high school or grade school students to find out their
opinion of the library and its services? Broken out by Per Capita Income of Library Service Area
Does the library use any internet-based survey sites or vehicles to help survey these or other groups?
If so, which do you use?
Table 13.1: Does the library make an effort to centralize survey data about the library and place it in
some form of archive or repository?
Table 13.2: Does the library make an effort to centralize survey data about the library and place it in
some form of archive or repository? Broken out by Country
Table 13.3: Does the library make an effort to centralize survey data about the library and place it in
some form of archive or repository? Broken out by Population Area Served
Table 13.4: Does the library make an effort to centralize survey data about the library and place it in
some form of archive or repository? Broken out by Annual Library Budget
Table 13.5: Does the library make an effort to centralize survey data about the library and place it in
some form of archive or repository? Broken out by Per Capita Income of Library Service Area
Table 14.1: How many times in the past year has the library surveyed its patrons?
Table 14.2: How many times in the past year has the library surveyed its patrons? Broken out by
Country
Table 14.3: How many times in the past year has the library surveyed its patrons? Broken out by
Population Area Served
Table 14.4: How many times in the past year has the library surveyed its patrons? Broken out by
Annual Library Budget
Table 14.5: How many times in the past year has the library surveyed its patrons? Broken out by Per
Capita Income of Library Service Area
Table 15.1: What percentage of patron surveys were conducted using an online survey tool?
Table 15.2: What percentage of patron surveys were conducted using an online survey tool? Broken
out by Country
Table 15.3: What percentage of patron surveys were conducted using an online survey tool? Broken
out by Population Area Served
Table 15.4: What percentage of patron surveys were conducted using an online survey tool? Broken
out by Annual Library Budget
Table 15.5: What percentage of patron surveys were conducted using an online survey tool? Broken
out by Per Capita Income of Library Service Area
For what separate and distinct populations does the library try to segment data? For example, if it
surveys faculty for their level of satisfaction with the library, does it break down the data by subject
area? Age of faculty member? Degree of library use?
Which offices or departments of the library are most involved in the reputation management effort?
Table 16.1: Has the library ever used focus groups to gauge public use of and attitude toward the
library?
Table 16.2: Has the library ever used focus groups to gauge public use of and attitude toward the
library? Broken out by Country
Table 16.3: Has the library ever used focus groups to gauge public use of and attitude toward the
library? Broken out by Population Area Served
Table 16.4: Has the library ever used focus groups to gauge public use of and attitude toward the
library? Broken out by Annual Library Budget
Table 16.5: Has the library ever used focus groups to gauge public use of and attitude toward the
library? Broken out by Per Capita Income of Library Service Area
Table 17.1: If so, how many focus groups has the library conducted in the past year?
Table 17.2: If so, how many focus groups has the library conducted in the past year? Broken out by
Country
Table 17.3: If so, how many focus groups has the library conducted in the past year? Broken out by
Population Area Served
Table 17.4: If so, how many focus groups has the library conducted in the past year? Broken out by
Annual Library Budget
Table 17.5: If so, how many focus groups has the library conducted in the past year? Broken out by
Per Capita Income of Library Service Area
In what areas have focus groups been most useful?
Table 18.1: Has your library ever hired a consultant or freelancer to conduct focus groups for the
library?
Table 18.2: Has your library ever hired a consultant or freelancer to conduct focus groups for the
library? Broken out by Country
Table 18.3: Has your library hired a consultant or freelancer to conduct focus groups for the library?
Broken out by Population Area Served
Table 18.4: Has your library ever hired a consultant or freelancer to conduct focus groups for the
library? Broken out by Annual Library Budget
Table 18.5: Has your library ever hired a consultant or freelancer to conduct focus groups for the
library? Broken out by Per Capita Income of Library Service Area

CHAPTER 5: USE OF SOCIAL MEDIA & VIDEO WEBSITES
Table 19.1: Do you use Twitter to promote the library or inform patrons about library services?
Table 19.2: Does you use Twitter to promote the library or inform patrons about library services?
Broken out by Country
Table 19.3: Does you use Twitter to promote the library or inform patrons about library services?
Broken out by Population Area Served
Table 19.4: Do you use Twitter to promote the library or inform patrons about library services?
Broken out by Annual Library Budget
Table 19.5: Do you use Twitter to promote the library or inform patrons about library services?
Broken out by Per Capita Income of Library Service Area
Table 19.6: Do you use YouTube to promote the library or inform patrons about library services?
Table 19.7: Do you use YouTube to promote the library or inform patrons about library services?
Broken out by Country
Table 19.8: Do you use YouTube to promote the library or inform patrons about library services?
Broken out by Population Area Served
Table 19.9: Do you use YouTube to promote the library or inform patrons about library services?
Broken out by Annual Library Budget
Table 19.10: Do you use YouTube to promote the library or inform patrons about library services?
Broken out by Per Capita Income of Library Service Area
Table 19.11: Do you use Vimeo to promote the library or inform patrons about library services?
Table 19.12: Do you use Vimeo to promote the library or inform patrons about library services?
Broken out by Country
Table 19.13: Do you use Vimeo to promote the library or inform patrons about library services?
Broken out by Population Area Served
Table 19.14: Do you use Vimeo to promote the library or inform patrons about library services?
Broken out by Annual Library Budget
Table 19.15: Do you use Vimeo to promote the library or inform patrons about library services?
Broken out by Per Capita Income of Library Service Area
Table 19.16: Do you use Google+ to promote the library or inform patrons about library services?
Table 19.17: Do you use Google+ to promote the library or inform patrons about library services?
Broken out by Country
Table 19.18: Do you use Google+ to promote the library or inform patrons about library services?
Broken out by Population Area Served
Table 19.19: Do you use Google+ to promote the library or inform patrons about library services?
Broken out by Annual Library Budget
Table 19.20: Do you use Google+ to promote the library or inform patrons about library services?
Broken out by Per Capita Income of Library Service Area
Table 19.21: Do you use Pinterest to promote the library or inform patrons about library services?
Table 19.22: Do you use Pinterest to promote the library or inform patrons about library services?
Broken out by Country
Table 19.23: Do you use Pinterest to promote the library or inform patrons about library services?
Broken out by Population Area Served
Table 19.24: Do you use Pinterest to promote the library or inform patrons about library services?
Broken out by Annual Library Budget
Table 19.25: Do you use Pinterest to promote the library or inform patrons about library services?
Broken out by Per Capita Income of Library Service Area
Table 19.26: Do you use Instagram to promote the library or inform patrons about library services?
Table 19.27: Do you use Instagram to promote the library or inform patrons about library services?
Broken out by Country
Table 19.28: Do you use Instagram to promote the library or inform patrons about library services?
Broken out by Population Area Served
Table 19.29: Do you use Instagram to promote the library or inform patrons about library services?
Broken out by Annual Library Budget
Table 19.30 Do you use Instagram to promote the library or inform patrons about library services?
Broken out by Per Capita Income of Library Service Area
Table 19.31: Do you use Facebook to promote the library or inform patrons about library services?
Table 19.32: Do you use Facebook to promote the library or inform patrons about library services?
Broken out by Country
Table 19.33: Do you use Facebook to promote the library or inform patrons about library services?
Broken out by Population Area Served
Table 19.34: Do you use Facebook to promote the library or inform patrons about library services?
Broken out by Annual Library Budget
Table 19.35: Do you use Facebook to promote the library or inform patrons about library services?
Broken out by Per Capita Income of Library Service Area
Table 19.36: Do you use LinkedIn to promote the library or inform patrons about library services?
Table 19.37: Do you use LinkedIn to promote the library or inform patrons about library services?
Broken out by Country
Table 19.38: Do you use LinkedIn to promote the library or inform patrons about library services?
Broken out by Population Area Served
Table 19.39: Do you use LinkedIn to promote the library or inform patrons about library services?
Broken out by Annual Library Budget
Table 19.40: Do you use LinkedIn to promote the library or inform patrons about library services?
Broken out by Per Capita Income of Library Service Area
Table 20.1: How valuable is YouTube to your library's marketing and outreach efforts?
Table 20.2: How valuable is YouTube to your library's marketing and outreach efforts? Broken out by
Country
Table 20.3: How valuable is YouTube to your library's marketing and outreach efforts? Broken out by
Population Area Served
Table 20.4: How valuable is YouTube to your library's marketing and outreach efforts? Broken out by
Annual Library Budget
Table 20.5: How valuable is YouTube to your library's marketing and outreach efforts? Broken out by
Per Capita Income of Library Service Area
Table 20.6: How valuable is Facebook to your library's marketing and outreach efforts?
Table 20.7: How valuable is Facebook to your library's marketing and outreach efforts? Broken out by
Country
Table 20.8: How valuable is Facebook to your library's marketing and outreach efforts? Broken out by
Population Area Served
Table 20.9: How valuable is Facebook to your library's marketing and outreach efforts? Broken out by
Annual Library Budget
Table 20.10: How valuable is Facebook to your library's marketing and outreach efforts? Broken out
by Per Capita Income of Library Service Area
Table 20.11: How valuable is Pinterest to your library's marketing and outreach efforts?
Table 20.12: How valuable is Pinterest to your library's marketing and outreach efforts? Broken out by
Country
Table 20.13: How valuable is Pinterest to your library's marketing and outreach efforts? Broken out by
Population Area Served
Table 20.14: How valuable is Pinterest to your library's marketing and outreach efforts? Broken out by
Annual Library Budget
Table 20.15: How valuable is Pinterest to your library's marketing and outreach efforts? Broken out by
Per Capita Income of Library Service Area
Table 20.16: How valuable is Instagram to your library's marketing and outreach efforts?
Table 20.17: How valuable is Instagram to your library's marketing and outreach efforts? Broken out
by Country
Table 20.18: How valuable is Instagram to your library's marketing and outreach efforts? Broken out
by Population Area Served
Table 20.19: How valuable is Instagram to your library's marketing and outreach efforts? Broken out
by Annual Library Budget
Table 20.20: How valuable is Instagram to your library's marketing and outreach efforts? Broken out
by Per Capita Income of Library Service Area
Table 20.21: How valuable is LinkedIn to your library's marketing and outreach efforts?
Table 20.22: How valuable is LinkedIn to your library's marketing and outreach efforts? Broken out by
Country
Table 20.23: How valuable is LinkedIn to your library's marketing and outreach efforts? Broken out by
Population Area Served
Table 20.24: How valuable is LinkedIn to your library's marketing and outreach efforts? Broken out by
Annual Library Budget
Table 20.25: How valuable is LinkedIn to your library's marketing and outreach efforts? Broken out by
Per Capita Income of Library Service Area
Table 20.26: How valuable is Google+ to your library's marketing and outreach efforts?
Table 20.27: How valuable is Google+ to your library's marketing and outreach efforts? Broken out by
Country
Table 20.28: How valuable is Google+ to your library's marketing and outreach efforts? Broken out by
Population Area Served
Table 20.29: How valuable is Google+ to your library's marketing and outreach efforts? Broken out by
Annual Library Budget
Table 20.30: How valuable is Google+ to your library's marketing and outreach efforts? Broken out by
Per Capita Income of Library Service Area
Table 20.31: How valuable is Twitter to your library's marketing and outreach efforts?
Table 20.32: How valuable is Twitter to your library's marketing and outreach efforts? Broken out by
Country
Table 20.33: How valuable is Twitter to your library's marketing and outreach efforts? Broken out by
Population Area Served
Table 20.34: How valuable is Twitter to your library's marketing and outreach efforts? Broken out by
Annual Library Budget
Table 20.35: How valuable is Twitter to your library's marketing and outreach efforts? Broken out by
Per Capita Income of Library Service Area
Table 20.36: How valuable is Vimeo to your library's marketing and outreach efforts?
Table 20.37: How valuable is Vimeo to your library's marketing and outreach efforts? Broken out by
Country
Table 20.38: How valuable is Vimeo to your library's marketing and outreach efforts? Broken out by
Population Area Served
Table 20.39: How valuable is Vimeo to your library's marketing and outreach efforts? Broken out by
Annual Library Budget
Table 20.40: How valuable is Vimeo to your library's marketing and outreach efforts? Broken out by
Per Capita Income of Library Service Area

CHAPTER 6: TRACKING AND PROMOTING LOCAL AUTHORS
How do you showcase books and articles written by local authors?

CHAPTER 7: MONITORING THE LIBRARY'S ONLINE REPUTATION
Table 21.1: How many hours of office staff time are spent on monitoring and responding to posts
about the library in blogs, listservs, Facebook and other social media per year?
Table 21.2: How many hours of office staff time are spent on monitoring and responding to posts
about the library in blogs, listservs, Facebook and other social media per year? Broken out by Country
Table 21.3: How many hours of office staff time are spent on monitoring and responding to posts
about the library in blogs, listservs, Facebook and other social media per year? Broken out by
Population Area Served
Table 21.4: How many hours of office staff time are spent on monitoring and responding to posts
about the library in blogs, listservs, Facebook and other social media per year? Broken out by Annual
Library Budget
Table 21.5: How many hours of office staff time are spent on monitoring and responding to posts
about the library in blogs, listservs, Facebook and other social media per year? Broken out by Per
Capita Income of Library Service Area
Table 22.1: Does your library use any form of software or web-based service to monitor the library's
reputation on the internet?
Table 22.2: Does your library use any form of software or web-based service to monitor the library's
reputation on the internet? Broken out by Country
Table 22.3: Does your library use any form of software or web-based service to monitor the library's
reputation on the internet? Broken out by Population Area Served
Table 22.4: Does your library use any form of software or web-based service to monitor the library's
reputation on the internet? Broken out by Annual Library Budget
Describe the services that your library uses to identify mentions of the library on blogs, Facebook,
Twitter, Google+ and other social media and internet sites
Table 23.1: Does your library employ any system of metrics or measurement through which it can
gage the number of times it is mentioned on online channels (i.e. blogs, YouTube, Facebook, etc.) and
whether it is being portrayed in a positive or negative light?
Table 23.2: Does your library employ any system of metrics or measurement through which it can
gage the number of times it is mentioned on online channels (i.e. blogs, YouTube, Facebook, etc.) and
whether it is being portrayed in a positive or negative light? Broken out by Country
Table 23.3: Does your library employ any system of metrics or measurement through which it can
gage the number of times it is mentioned on online channels (i.e. blogs, YouTube, Facebook, etc.) and
whether it is being portrayed in a positive or negative light? Broken out by Population Area Served
Table 23.4: Does your library employ any system of metrics or measurement through which it can
gage the number of times it is mentioned on online channels (i.e. blogs, YouTube, Facebook, etc.) and
whether it is being portrayed in a positive or negative light? Broken out by Annual Library Budget
Table 23.5: Does your library employ any system of metrics or measurement through which it can
gage the number of times it is mentioned on online channels (i.e. blogs, YouTube, Facebook, etc.) and
whether it is being portrayed in a positive or negative light? Broken out by Per Capita Income of
Library Service Area
If you have used such a measurement or assessment system, please describe the data that you get
from it
Does the library monitor certain search terms regularly through free or paid search services such as
Google Alerts? How many search terms do you monitor and what are some of the more important
ones? For example, do you monitor the mention of certain special library collections, or perhaps a
special event given by the library, or a new acquisition or achievement by a library faculty member?

CHAPTER 8: INTERACTIONS WITH PATRONS
What advice can you give peer institutions on how you have tracked how the public has used the library? Have you kept statistics on information literacy sessions, use of in-library and virtual
reference services, book lending and library website visit data and other contacts? What kind of data have you found most useful in upholding the library's virtues?
How else would you advise your peers on how best to monitor and assess the reputation of the library with key stakeholders such as local educators, local government, potential donors, and the general public?
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
? Ada Community Library
? Alvarado Public Library
? Andover Public Library
? Barham Branch Library
? Mary Wood Weldon Memorial Library
? Beaumont Public Library System
? Brillion Public Library
? Bullard Community Library
? Calhoun Memorial Library
? Cardington-Lincoln Public Library
? Champaign County Library
? Cleveland Public Library
? Columbus Public Library
? Community Library
? Cooke County Library
? Council Bluffs Public Library
? Coweta Public Library
? D.R. Moon Memorial Public Library
? DeWitt District Library
? Dyer Library
? East Norwalk Association Library
? Edgerton Public Library
? El Paso Public Library
? Elgin Public Library
? Fort Madison Public Library
? Franklin Public Library
? G.E. Bleskacek Family Memorial Library
? Galesburg Public Library
? Gannawarra Library
? Geauga County Public Library
? Glenelg Libraries
? Grimes Public Library
? Haltom City Public Library
? Hamlin Memorial Library & Museum
? Huntington Branch Library
? Kellyville Public Library
? Krum Public Library
? Lake Travis Community Library
? Larsen Family Public Library
? Lawrence Library
? Lena Armstrong Public Library
? Loyal Public Library
? Marion Public Library
? Marshalltown Public Library
? Mitchellville Public Library
? Monash Public Library Service
? Moniteau County Library
? Montgomery County Memorial Library
? Mosman Library
? New Braunfels Public Library
? Oceanside Public Library
? Omaha Public Library
? Opp Public Library
? Pasadena Public Library
? Patterson Library
? Peabody Memorial Library
? Penrith City Library
? Perry Public Library
? Piedmont Regional Library
? Port Washington Public Library
? Prescott City Public Library
? Ranger City Library
? Resources for Libraries and Lifelong Learning
? Rockwall County Library
? Rube Sessions Memorial Library
? Sauk City Public Library
? Shaker Heights Public Library
? Shiocton Public Library
? Sioux County Public Library
? Southfield Public Library
? Strawberry Point Public Library
? T.L.L. Temple Memorial Library
? The Friends of the St. Paul Public Library
? Tipp City Public Library
? Village Learning Place
? Vista Grande Public Library
? Wahoo Public Library
? Walters Public Library
? Williamsburg Public Library
? Winterset Public Library
? Yellowhead County Library Board
Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/2739751
Adroll
adroll