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Visual Strategy. Strategy Mapping for Public and Nonprofit Organizations

  • ID: 2766348
  • Book
  • September 2014
  • Region: Global
  • 240 Pages
  • John Wiley and Sons Ltd
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Visual Strategy clearly helps users chart the journey from hopeful vision to effective action. The approach integrates strategic thinking and visual understanding, with each reinforcing the other. The result of using strategy mapping is palpable: a shared vision guiding collective action that makes a demonstrable positive difference.”
—Michael Quinn Patton, author of Utilization–Focused Evaluation and Getting to Maybe: How the World Is Changed; past President of the American Evaluation Association

“John Bryson is the go–to resource on strategic planning in public and nonprofit organizations. The mapping techniques illustrated by Bryson and his colleagues in Visual Strategy helped our nonprofit navigate through the great recession and come out on the other side in a stronger position. Every nonprofit leader should read this book and the associated books by these authors.”
—Jocelyn Hale, Executive Director, The Loft Literary Center; National Arts Strategies CEO Fellow

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Key to Icons viii

Preface ix

Acknowledgments xix

The Authors and Illustrator xxi

Part 1 Introduction to Strategy Mapping 1

Part 2 The Loft Literary Center’s Experience with Strategy Mapping 27

Part 3 Doing Strategy Mapping (ViSM) 91

Part 4 Facilitating Strategy–Mapping Workshops 163

Resource A Comparing Visual Strategy Mapping with Other Mapping Methods 187

Resource B Mapping Kit 197

Resource C Software Support 199

Resource D Supplemental Reading and Other Resources 203

Glossary 209

References 217

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John M. Bryson
Fran Ackermann
Colin Eden
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