A Culture of Purpose will not only help you achieve success, it will help you sustain success by building organizations motivated by long–term meaning.
Marshall Goldsmith, author, MOJO and What Got You Here Won t Get You There
Successful companies see sustainability not as a noun, but as an adjective that applies to everything they do: sustainable operations, sustainable solutions, sustainable opportunities, sustainable profits. In A Culture of Purpose, Christoph Lueneburger provides compelling examples of how this comprehensive approach can give an organization a sense of deeper meaning, as it does at Dow.
Andrew Liveris, chairman and CEO, The Dow Chemical Company
Christoph Lueneburger breaks new ground with a fascinating analysis of the leadership attributes and organizational characteristics that will distinguish successful companies in the twenty–first century. A Culture of Purpose should be read by anyone seeking to break out of the constraints of traditional approaches.
Steve Miller, chairman, AIG
The challenge of climate change demands leaders who are comfortable making decisions under uncertainty, and focused on the long term while driving for more immediate results. In A Culture of Purpose, Christoph Lueneburger shares powerful stories of some of the leaders on this journey and the cultures they are building.
Rachel Kyte, group vice president, Climate Change Group, The World Bank
If you re like me, you learn best from stories, and A Culture of Purpose bursts with stories of leaders whose commitment to sustainability took their organizations to a stronger, purpose–driven future. Christoph Lueneburger parses the core elements of success that guided these leaders, offering an actionable roadmap for building a culture of purpose.
Rick Ridgeway, vice president, environmental affairs, Patagonia
Sustainability is not an intellectual luxury; it s fundamental to achieving business goals at Lands End. In A Culture of Purpose, Christoph Lueneburger shares the actionable and wise counsel that we have relied on to inspire our employees and strengthen our company.
Edgar Huber, CEO, Lands End
At the heart of Christoph Lueneburger s book is the understanding that sustainability is not just a commercial necessity and increasingly the driver of profit, but a magnet for talent. If you want to build a passionate organization with impact and meaning, A Culture Of Purpose will triumphantly and practically lead the way.
Lord Deben, former UK Secretary of State for the Environment and chairman, Valpak
Foreword by Daniel Goleman ix
PART 1 Placing Leaders with a Purpose at the Core 11
1 The Boost of Change Leadership 13
2 The Power of Influencing 30
3 The Impact of Results Delivery 46
4 The Payoff of Commercial Drive 64
5 The Scale of Strategic Orientation 81
PART 2 Hiring Talent with a Purpose at the Frontier 97
6 Spreading Faster with Engagement 99
7 Reaching Farther with Determination 118
8 Going Deeper with Insight 135
9 Staying Hungry with Curiosity 151
PART 3 Building a Culture of Purpose 165
10 Energy 167
11 Resilience 184
12 Openness 200
PART 4 Taking Action 215
13 The Sequence of Building a Culture of Purpose 217
About the Author 247