Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent.
For leaders building cultures of purpose, the commercial pursuit of sustainability provides the most reliable blueprint. While sustainability has been commonly misconstrued as a description of a set of problems, Christoph Lueneburger shows that it is really a solution to problems, capable of inspiring people and forging cultures.Sharing his exclusive, in-depth dialogues with chief sustainability officers, CEOs, and board chairmen, Lueneburger reveals how sustainability works at places where it works best, including Chrysler, Unilever, TNT, Walmart, and Bloomberg. Featuring a clear three-phase process that helps leaders assess the talent needed to develop organizations characterized by energy, resilience, and openness, A Culture of Purpose offers leaders the right questions to ask in order to:
- Tap and Nurture Your Current Corporate Strengths: Learn how to recognize, cultivate, and leverage the competencies of your current talent to develop your leadership team.
- Hire the Right Team: Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization.
- Craft Your Culture: Create an environment that unleashes these competencies and traits and pushes them to the fore. Shape how people relate to one another and collectively go for what would be out of reach to them individually.
Many books have described the "what" and the "how" of sustainability, but this is the first to reveal the "who." Lueneburger changes dated preconceptions to show that sustainability is not an ideological mindset but a cultural trait of a resilient business. For leaders ready to build and strengthen a winning business, A Culture of Purpose is an education, a revelation, and an invitation to the next generation of success.
Foreword by Daniel Goleman ix
Part 1 Placing Leaders with a Purpose at the Core 11
1 The Boost of Change Leadership 13
2 The Power of Influencing 30
3 The Impact of Results Delivery 46
4 The Payoff of Commercial Drive 64
5 The Scale of Strategic Orientation 81
Part 2 Hiring Talent with a Purpose at the Frontier 97
6 Spreading Faster with Engagement 99
7 Reaching Farther with Determination 118
8 Going Deeper with Insight 135
9 Staying Hungry with Curiosity 151
Part 3 Building a Culture of Purpose 165
10 Energy 167
11 Resilience 184
12 Openness 200
Part 4 Taking Action 215
13 The Sequence of Building a Culture of Purpose 217
About the Author 247