The college union is the living room and community center for students, faculty, staff, alumni, and visitors, and serves as a learning laboratory for students through employment, engagement, and leadership opportunities. Senior–level administrators and college union professionals need to be aware of the trends and issues facing college unions in the 21st century. This volume addresses implications for college unions of changing:
- Student characteristics
- Student engagement
- Facility design and the creation of community
- Globalization of higher education.
In addition, this volume explores the need for additional assessment, evaluation, and research for this important component of college campuses.
This is the 145th volume of this Jossey–Bass higher education quarterly series. An indispensable resource for vice presidents of student affairs, deans of students, student counselors, and other student services professionals, New Directions for Student Services offers guidelines and programs for aiding students in their total development: emotional, social, physical, and intellectual.
Tamara Yakaboski, Danielle M. De Sawal
1. Revisiting the Role of the College Union 3
Robert M. Rouzer, Danielle M. De Sawal, Tamara Yakaboski
A look back at predictions made over 20 years ago about the role of college unions and their changing clientele, resource competition, politics and accountability, and technological influence shows that some areas continue to be important, while others have assumed less importance and will look different as the field moves forward.
2. Serving Diverse Student Populations in College Unions 13
Willie L. Banks, Jr., Debra L. Hammond, Ebelia Hernandez
The characteristics ofwho attends higher education in the United States have shifted greatly and require college union professionals to be more intentional about creating inclusive physical environments, programming, staffing, and mission statements.
3. Student Engagement and College Unions 27
Thomas Lane, Brett Perozzi
College union professionals can create campus environments that foster learning and build community by making connections between inand out–of–class experiences. College unions have the potential to foster engagement through leadership and civic opportunities, student employment, staff support, and design of community space.
4. College Unions, Learning, and Community Building 39
Loren J. Rullman, Kim D. Harrington
College union facilities can be physical environments for fostering learning and belonging. As college union professionals are involved in renovation and construction projects, they need to consider issues related to student learning, revenue generation, sustainability, and towngown relations.
5. Fundraising and Philanthropy in College Unions 49
Danielle M. De Sawal, Daniel Maxwell
Given the decrease in public funding for higher education and the increased costs to manage campus union facilities, many student affairs administrators have had to engage in fundraising to establish support for new projects or buildings.
6. Impact and Evolution of Technology in College Unions 57
John Taylor, Rich Steele
Technology is no longer a luxury but is an expected and important component of campus and student experiences. Technology impacts college union auxiliary services, student involvement and activities assessment, and marketing. At the same time, electronic technologies are constantly changing, thereby requiring campus union professionals to plan for a future that is unpredictable.
7. Small College Unions 69
Ian Crone, Eric Tammes
Small college unions face special challenges, including space, the multiple roles of campus union professionals, and the important roles of student and paraprofessional staff.
8. Globalization and College Unions 79
Tamara Yakaboski, Brett Perozzi
As globalization of higher education proceeds, college union professionals need to adopt a global perspective and encourage international awareness and global engagement.
9. Preparing College Unions for the Future Through Assessment, Evaluation, and Research 91
Danielle M. De Sawal, Tamara Yakaboski
The college union field needs more intentional use and design of assessment, evaluation, and research to examine the topics and trends highlighted in this volume.