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The Lean Enterprise. How Corporations Can Innovate Like Startups

  • ID: 2766386
  • Book
  • May 2014
  • Region: Global
  • 256 Pages
  • John Wiley and Sons Ltd
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"The Lean Enterprise presents a framework for companies to create an environment that empowers the greatest entrepreneurial talent to thrive inside the organization, retaining the greatest innovative minds and reaping the benefits of their greatest inventions."
Brad Smith, Intuit President & CEO

"Corporations who miss this book have their days numbered."
Dave McClure, Founding Partner at 500 Startups; Investor in Twilio, SendGrid, MakerBot, and Mint.com

The age of the traditional enterprise is over. Tiny, highly innovative, and daring startups rule the headlines and the financial bottom lines of the business world. With markets emerging seemingly from nowhere and no room whatsoever for "second place," speed is the only advantage in this new landscape. Adopting a lean approach more often associated with small startups may be the saving grace for the enterprise, but corporate leaders will have to quickly and energetically embrace this new paradigm to re–level the playing field.

The Lean Enterprise: How Corporations Can Innovate Like Startups takes an in–depth look at the methodologies, tools, development strategies, and incentive structures that are helping to guide some of the world s largest organizations to reclaim their innovation prowess.

Take an expert tour through the details of leading a lean enterprise complete with case studies and interviews of successful innovators to propel your organization to new frontiers in innovation.

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Introduction vii

Chapter 1 Roadmap: Introducing the Lean Enterprise 1

Chapter 2 Strategy 19

Chapter 3 Corporate Structure 39

Chapter 4 Compensation 59

Chapter 5 Vision: The Innovation Thesis 71

Chapter 6 Lean Enterprise Process 83

Chapter 7 Experimental Methods 109

Chapter 8 Innovation Accounting 131

Chapter 9 Incubate Internally 149

Chapter 10 Acquire Early 167

Chapter 11 Invest When You Can t Acquire 185

Chapter 12 Innovation Flow 201

Conclusion 211

About the Author 221

Index 223

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Trevor Owens
Obie Fernandez
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