Frank Gruber s Startup Mixology is a clear and thoughtful distillation of what it takes to take an idea and turn it into a business. I encourage entrepreneurs of all backgrounds to read this book and apply its lessons.
Steve Case, Chairman and CEO, Revolution, Cofounder, AOL, and Chairman, Case Foundation
Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories because the game is really a marathon.
Gary Vaynerchuk, Bestselling author and Cofounder, VaynerMedia
Startup Mixology is an inspiring guide to help take that leap in the right direction. Gruber s advice on delighting your consumers and thinking like an entrepreneur is uniquely tailored to fit today s modern, wired age.
Randi Zuckerberg, Founder and CEO, Zuckerberg Media, and Author, Dot Complicated
Tech startups are hyped up and glorified lately, and Startup Mixology gives us a reality check: this isn t easy! The sections on what can go wrong help entrepreneurs avoid getting blindsided when reality doesn t live up to fantasy.
David Cohen, Cofounder, TechStars
This isn t a dry, how–to book. It brings us the stories of startups big and small and teaches by example and inspiration one of the best ways to teach.
Tony Conrad, Cofounder, About.me, and Partner, True Ventures
Startup Mixology is a GPS tool for entrepreneurs so they can enjoy the leap and avoid burning out. I wish I could have read this book before starting my company.
Amy Jo Martin, Founder, Digital Royalty, and Author, Renegades Write the Rules
Startup Mixology helps shine a light on potential obstacles and pitfalls and takes some of the fear out of making that first step.
Fred Mossler, at Zappos.com
Startup success is the convergence of opportunity, aspiration, and agility. No one knows this more than Frank Gruber. By following his lessons and working smart, he will help you become the next startup success story.
Brian Solis, Digital Analyst and Author, What s the Future of Business?
Foreword Tony Hsieh ix
Introduction 1Part 1 GETTING STARTED 5
1 Entrepreneurial Mind 7
2 Ideas 21
3 Action 31
4 Formation 47
Part 2 PRODUCT 59
5 Product–Market Fit 61
6 Launch 73
7 Metrics 85
Part 3 TEAM AND PEOPLE 95
8 Team 97
9 Culture 109
10 Celebration 123
11 Relationships 135
Part 4 SALES AND MARKETING 147
12 Marketing 149
13 Sales 165
Part 5 MONEY 179
14 Bootstrapping 181
15 Funding 193
Part 6 GROWTH AND CHANGE 211
16 Failure 213
17 Success 223