Startup Mixology. Tech Cocktail's Guide to Building, Growing, and Celebrating Startup Success

  • ID: 2766399
  • Book
  • 272 Pages
  • John Wiley and Sons Ltd
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Frank Gruber s Startup Mixology is a clear and thoughtful distillation of what it takes to take an idea and turn it into a business. I encourage entrepreneurs of all backgrounds to read this book and apply its lessons.
Steve Case, Chairman and CEO, Revolution, Cofounder, AOL, and Chairman, Case Foundation

Too many entrepreneurs these days are burning out, stressing out, and pretending they have no choice. Startup Mixology reminds us all to pause and celebrate the small victories because the game is really a marathon.
Gary Vaynerchuk, Bestselling author and Cofounder, VaynerMedia

Startup Mixology is an inspiring guide to help take that leap in the right direction. Gruber s advice on delighting your consumers and thinking like an entrepreneur is uniquely tailored to fit today s modern, wired age.
Randi Zuckerberg, Founder and CEO, Zuckerberg Media, and Author, Dot Complicated

Tech startups are hyped up and glorified lately, and Startup Mixology gives us a reality check: this isn t easy! The sections on what can go wrong help entrepreneurs avoid getting blindsided when reality doesn t live up to fantasy.
David Cohen, Cofounder, TechStars

This isn t a dry, how–to book. It brings us the stories of startups big and small and teaches by example and inspiration one of the best ways to teach.
Tony Conrad, Cofounder,, and Partner, True Ventures

Startup Mixology is a GPS tool for entrepreneurs so they can enjoy the leap and avoid burning out. I wish I could have read this book before starting my company.
Amy Jo Martin, Founder, Digital Royalty, and Author, Renegades Write the Rules

Startup Mixology helps shine a light on potential obstacles and pitfalls and takes some of the fear out of making that first step.
Fred Mossler, at

Startup success is the convergence of opportunity, aspiration, and agility. No one knows this more than Frank Gruber. By following his lessons and working smart, he will help you become the next startup success story.
Brian Solis, Digital Analyst and Author, What s the Future of Business?

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Foreword Tony Hsieh ix

Introduction 1Part 1 GETTING STARTED 5

1 Entrepreneurial Mind 7

2 Ideas 21

3 Action 31

4 Formation 47

Part 2 PRODUCT 59

5 Product–Market Fit 61

6 Launch 73

7 Metrics 85


8 Team 97

9 Culture 109

10 Celebration 123

11 Relationships 135


12 Marketing 149

13 Sales 165

Part 5 MONEY 179

14 Bootstrapping 181

15 Funding 193


16 Failure 213

17 Success 223

Conclusion 237

Acknowledgments 239

References 243

Index 247

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Frank Gruber
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