THE SERIOUS BUSINESS OF PLAY
Building a Better Business Using the LEGO SERIOUS PLAY Method offers a creative approach to innovation and enhanced business performance by putting the focus on unleashing play in order to unlock the human potential within organizations.
Based on years of research and written by Per Kristiansen and Robert Rasmussen the two original Master Trainers for LEGO SERIOUS PLAY the book clearly shows how the method can develop teams, people, relationships, and ultimately improve business. By merging play with organizational development, systems thinking and strategy development, LEGO SERIOUS PLAY has shown to improve the quality of meetings, accelerate the innovation processes, promote team growth, and enhance better communication.
Filled with illustrative examples, the book shows how building with LEGO bricks unleashes the imagination and potential that is normally untapped by the logical mind. As the authors explain, this is an innovative hands–on, minds–on approach. Throughout the book, they explore the theory as well as the practical implementation of LEGO SERIOUS PLAY that can dramatically improve organizational performance.
The method has proven to be successful in organizations, of all types, all over the world. It has been used by local governments, global service companies, big banks, start–ups, internationals, and manufacturing companies, and has the potential to maximize synergy among teams within any organization.
Introduction The Journey! 1
PART I The LEGO SERIOUS PLAY Territory
1 The Need for Building Better Businesses 13
2 The LEGO Brick 25
3 Defining Serious Play 37
4 The LEGO SERIOUS PLAY Method 47
5 Contemplating the LEGO SERIOUS PLAY Territory 65
PART II LEGO SERIOUS PLAY: The Science Platform
6 Building Knowledge Giving Your Mind a Hand 77
7 Neuroscience Understanding the Builder′s Mind 95
8 Flow The Joy of Effective Learning 109
9 Imagination Seeing What Is Not 117
10 Play Is about Process 129
PART III LEGO SERIOUS PLAY at Work
11 LEGO SERIOUS PLAY at Work in Business 145
12 LEGO SERIOUS PLAY at Work in the LEGO Company 185
13 LEGO SERIOUS PLAY at Work outside Business 195
14 Contemplating LEGO SERIOUS PLAY at Work 205
15 Pushing the Boundaries with LEGO SERIOUS PLAY 211
About the Authors 225