Praise for The Analytics Revolution
"Realizing significant, sustainable benefit from data and analytics is becoming more of an organizational change management initiative than a technology project. In The Analytics Revolution, Bill Franks uses his experiences as a practitioner in the trenches and a consultant in the C–suites to help leaders gracefully move their organizations to a game–changing level of analytic value."
Kathy Koontz, Associate Vice President, Customer Insights and Analytics, Nationwide
"If you are an executive, you need this book. While the standard fare of most books on analytics is understandably a technical ′geek out′ session, the enterprise leader must instead gain view of the full landscape of analytics value, strategy, and process, as well as a map of pitfalls and how they′re best avoided. The Analytics Revolution brings this landscape into clear view."
Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
"This book is a must–have for professionals who want to effectively use big data to free companies to innovate. Bill precisely captures the most imperative incoming wave of the big data revolution, which is operationalizing decision making processes by using data in a massive scale, but not making data–driven decisions only at the strategic level. This is great news for business!"
Simon Zhang, Senior Director, Business Analytics, LinkedIn Corp
"Data and analytics don′t create value until they change how something is done. Operational analytics is that change on a scalable and repeatable basis and Franks provides a roadmap for how to succeed with it."
Blake Johnson, Consulting Professor, Department of Management Science and Engineering, Stanford University
"Organizations are understanding that Big Data and Analytics can provide a competitive advantage and are clamoring for information on making this promise a reality. In The Analytics Revolution, Bill Franks provides a practical guide for making analytics operational and a cornerstone of organizational decision making. Bill′s expertise and passion for the topic shines as he explains this revolution, steps for implementation, and pitfalls to avoid. Business leaders will appreciate Bill′s ability to demystify this important yet misunderstood topic."
Jack Levis, Senior Director of Process Management, UPS
"I thoroughly enjoyed Bill′s latest book. In The Analytics Revolution, Bill once again demonstrates his rare ability to take a complex, technical topic, and convey what is truly essential to every senior business manager. As Bill so effectively articulates, the analytics revolution is underway and promises to fundamentally change how business operates. This is not an IT practitioner′s guide rather, it is a primer for the seasoned business manager. It cuts through the hype and informs the manager of what he or she must know to operationalize analytics within the company′s business processes."
Mark A. Van Sumeren, Senior Vice President, Strategy & Business Development, Owens & Minor, Inc.
PART I The Revolution Has Begun 1
Chapter 1 Understanding Operational Analytics 3
Defining Operational Analytics 4
Welcome to Analytics 3.0 10
How Analytics Are Changing Business 20
Putting Operational Analytics in Perspective 26
Chapter 2 More Data . . . More Data . . . Big Data! 33
Cutting through the Hype 33
Preparing for Big Data 39
Putting Big Data in Context 48
Chapter 3 Operational Analytics in Action 61
Improving Customer Experiences 62
Time Is of the Essence 68
Making Us Safer 71
Increasing Operational Efficiency 74
Improving Our Lives in the Future 77
Finding Unexpected Value in Data 79
PART II Laying the Foundation 87
Chapter 4 Want Budget? Build the Business Case! 89
Setting the Priorities 89
Choosing the Right Decision Criteria 93
Business Case Framework to Consider 101
Tips for Creating a Winning Business Case 108
Chapter 5 Creating an Analytic Platform 117
Chapter 6 Governance and Privacy 147
Setting the Stage for Governance 148
Deciding Where Analytics Happen 154
Governing Operational Analytics 158
PART III Making Analytics Operational 175
Chapter 7 The Analytics 177
Creating Operational Analytics Processes 177
Expanding into New Analytics Disciplines 181
Focusing Analytics Efforts 187
Comparing Analytics Approaches 193
Lessons from the Past 198
Chapter 8 The Analytics Organization 207
A Major Shift Has Occurred 207
Chapter 9 The Analytics Culture 237
Instilling the Proper Mind–set 237
Implementing Effective Policies 245
Facilitating Success 250
Enabling and Handling the Right Failures 256
Conclusion Join the Revolution! 263
About the Author 267