Super Agent is the best and most comprehensive book I ve read on what real estate agents do, how to do it, and why. The Callaways explain where to find buyers and sellers and how to work with them, what activities are most productive, budgeting funds when building a business, the necessity of strong affiliate relationships, loyalty considerations, social media and advertising that works, developing a strong referral network and much more. This is a book that every real estate agent should own.
Marge Lindsay, West USA Realty, Past President of the Arizona Association of Realtors
In the course of reading Super Agent, I realized that after 10 years of my own real estate career, I am one of those agents who has become distracted by the next shiny object. Super Agent lays out all the fundamentals you really need to focus on to become the Super Agents that the Callaways are today. As Joseph says after each chapter, You can do this! And you know what? After 10 years in the business and reading this book, I am now saying, Yes I can!
Richie Laser, REALTOR, President and CEO, Follow Up Results
Reading Super Agent is like spending a day with two of the most successful real estate agents in America. Joseph and JoAnn Callaway sell 300 to 500 high–end homes per year. Now they share the secrets of their incredible success. Based on those Callaways core concepts of honesty, competence, and caring, Super Agent is filled with practical, money–making advice that will turn beginner and veteran real estate agent alike into a Super Agent.
Every chapter is a lesson in the fundamentals of listing and selling more real, including:
- The five superpowers that make you a super agent
- The secrets of super time management, how best to use assistants, and how to run a super team
- The two quick fixes that can double your income overnight without so much as one new client
With tested tips and tactics and a unique and positive approach, Super Agent will inspire and propel you to build a steady stream of buyers and sellers, get more listings, and close more deals.
Authors Note xxiii
I Be a Super Agent 1
1 Who Wants to Be a Super Agent? 3
You do. Double your income then double it again.
2 The Five Super Powers of a Super Agent 13
Putting your clients first, motivating yourself and others, communication, professionalism, and accountability.
3 Starting Out Fast 23
Cash that first commission check sooner than later.
4 Keep Your Golden Ticket 33
Don t lose your license. Five magic rules to stay ethical, legal and reputable.
5 Everything You Need to Know about Working with Buyers 41
The empowered client, showing property and hot buttons.
6 Everything You Need to Know about Working with Sellers 51
Getting the listing, the magic question, and getting it sold.
7 The ABCs of Making a Deal 61
The Art of reasonableness, the Business of winning, and Countering every time.
8 Contract to Closing 71
Keep your deal while others are losing theirs.
9 Keeping Your Client after the Sale 79
Wow. This is better than social security.
II Super Lead Generation 89
10 A Steady Stream of Buyers and Sellers 91
Guaranteeing your business success rain or shine.
11 Prospecting 101
How to get a new client before noon.
12 Open Houses 109
The ultimate form of prospecting.
13 Marketing 121
Making the phone ring.
14 Farming 129
The ultimate form of marketing.
15 Being Digital 141
Everything you should know about digital marketing, video, and social media.
16 Branding 149
Make yourself famous at every kitchen table.
III Super Time Management 159
17 Time Is More Than Money 161
Getting the most out of your most valuable asset.
18 Allies, Affiliates, and Vendors 169
No one succeeds alone.
19 Getting Help 179
Mission statements, systems, and when to delegate.
20 Partnering with Another Agent 187
Singles may succeed but duos can be daring.
21 Teaming Up 197
Join a team or build one yourself.
22 The Super Team 205
Client ownership, cutting the cord, and selling the handoff.
23 A Super Life 219
It is yours for the asking.
Appendix A Doing the Most Good: The Salvation Army 227
Appendix B Real Estate Wednesdays 229
Contact <a href="[external URL] 231
Contact <a href="[external URL] 232
Contact <a href="[external URL] 233
About the Authors 235