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Serve to Be Great. Leadership Lessons from a Prison, a Monastery, and a Boardroom

  • ID: 2827022
  • Book
  • 224 Pages
  • John Wiley and Sons Ltd
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Praise for Serve to Be Great

Matt Tenney has a clarity about the world that is remarkable. His experience and the lessons he learned need to be heard by as many people as possible.
Simon Sinek, Optimist and author of Start With Why and Leaders Eat Last

Serve to Be Great draws you in with one of the most powerful stories you ll ever hear and offers an inspiring path to true greatness as a leader. I encourage anyone who wants to be great to read this book.
Jon Gordon, Bestselling author of The Energy Bus, The Carpenter, and The Seed

With a gripping narrative about his journey from prisoner to monk to social entrepreneur, Matt Tenney shows how leaders can elevate those around them and make everyone better off in the process.
Adam Grant, Wharton professor and bestselling author of Give and Take

Learn how you can be of greater service and make a bigger difference as a leader whether you have a tile or not read this book.
Mark Sanborn, Bestselling author of The Fred Factor and You Don t Need a Title to Be a Leader

Serve to Be Great is one of those rare books that is an enjoyable and inspiring read, and also quite useful for helping you and your team succeed.
Chip Conley, Founder and former CEO of Joie de Vivre Hotels and New York Times bestselling author of Peak and Emotional Equations

Serve to Be Great provides you with powerful tools for becoming an extraordinary leader who gets results and makes our world a better place. This inspiring book is a must–read for leaders at all levels.
Chade–Meng Tan, Jolly Good Fellow of Google, and New York Times bestselling author of Search Inside Yourself

The insights from [Matt s] journey and the examples he shares of truly great leaders will improve your performance, widen your perspective, and raise your leadership game.
Skip Prichard, CEO of OCLC and blogger at [external URL]

This is an outstanding book full of truly powerful ideas, tools, stories, and advice. I strongly recommend you read and apply the lessons of Serve to Be Great.
John Spence, named one of the Top 100 Business Thought Leaders in America by Trust Across America and author of Awesomely Simple

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Foreword Jon Gordon xv


1 My Greatest Failure 3

Finding Opportunity in Disaster 8

2 From Selfish to Servant 13

The Practice That Changed My Life 20

What If Businesses Operated in This Way? 21

The Power of Servant Leadership 22

The Essence of Leadership 25

Serving by Helping Organizations Develop Extraordinary Leaders 26


3 Winning theWar for Talent 31

Attracting Top Talent 36

Fully Engaged People 37

Improving Retention 39

4 Creating a Highly Innovative Culture 41

Linking Innovation Directly to Profit 41

What Does Being Innovative Actually Mean? 47

Building a Highly Innovative Culture 49

Why Serving and Caring for People Results in a Highly Innovative Culture 52

5 Delivering World–Class Customer Service 57

Quantifying the ROI in Customer Service 61

How Great Leaders Inspire World–Class Customer Service 63

Developing Employees Who Wow Your Customers 66

6 Why Serving Others Is a Highly Effective Marketing Tactic 71

Smarter, More Enjoyable Marketing 78

Marketing with the Spirit of Service 81


7 Making Serving a Habit 91

An EasyWay to Jump in to the Top 1 Percent 93

Action Is Most Important 95

The Habit of Serving Others 96

The Little Things Matter 99

What a Teenager Dying of Cancer Taught Me about Leadership 101

8 Grow by Empowering Others 105

Empowered People Equal Better Results 107

Empowering Others Helps Us Become the Ultimate Leaders 109

9 Inspire Greatness 121

Start with Why 123

The Gift of Inspiration 125

Values That Inspire and Guide the Way 129

Character That Inspires 131

True Greatness 132

Self–Sacrifice: The Ultimate Test of Character 136

10 Measuring the Right Things 139

Measuring the Intangibles in Business 140

Be Goals versus Do Goals 142

11 Becoming the Ultimate Leader 149

Becoming the Ultimate Leader Is Enjoyable 154

Staying Cool under Pressure 156

The Ultimate Tool for Becoming the Ultimate Leader 157

Making a Profit While Making a Difference 160

Afterword 163

Author s Note 165

Serve Your Team 167

Connect with Matt 169

About the Author 171

Acknowledgments 173

Appendix: A Quick Start Guide to Mindfulness Training 177

Notes 181

Index 187

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Matt Tenney
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