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Digital TV Eastern Europe Forecasts

  • ID: 2831828
  • Report
  • Region: Eastern Europe, Europe
  • 170 Pages
  • Digital TV Research
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Pay TV will be taken by 62.3% of the region’s TV homes in 2021
Despite the subscriber count increasing by fewer than one million, Eastern European pay TV revenues will increase by 9.9% between 2015 and 2021 to $5.97 billion, according to the sixth edition of the Digital TV Eastern Europe Forecasts report. However, Digital TV Research estimates that pay TV revenues rose by 27% between 2010 and 2015, indicating that much of the fast growth is over.

There will be only 16,000 pay TV subscriber additions between 2016 and 2021 for the 22 countries covered in the report; taking the total to 80.05 million. However as analog cable subs fall, the number of digital pay TV subscribers will increase from 25.84 million (20.7% of TV households) in 2010 to 54.63 million (42.8%) in 2015 and onto 75.73 million (58.9%) by 2021.

So, nearly all of the revenue growth will come from analog cable TV subs converting to more expensive digital platforms. Digital pay TV revenues will increase by $3 billion between 2010 and 2020 to $5.77 billion. They will increase by 32% (or by $1.4 billion) between 2015 and 2021.

Pay TV will be taken by 62.3% of the region’s TV homes in 2021, up from 48.0% at end-2010, but only up from 62.0% at end-2015. This converts to 20 million more pay TV subscribers between 2010 and 2021, but fewer than a million between 2015 and 2021.

Published in April 2016, the sixth edition of this electronically-delivered 170-page report comes in two parts:

- A 110-page PDF file providing punchy narrative and succinct analysis in the Executive Summary, comparative tables and a digital TV briefing for each country.

- An excel workbook providing detailed forecasts from 2010 to 2021 for the 22 countries.
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Forecasts (2010-2021) contain the following detail for 22 countries:

Households (000)
TV households (000)
Digital cable subs (000)
Analog cable subs (000)
Pay IPTV subscribers (000)
Pay digital satellite TV subs (000)
Digital free satellite TV homes (000)
Analog satellite TV households (000)
Analog terrestrial households (000)
Primary FTA DTT households (000)
Primary Pay DTT households (000)
Digital homes (000)
Analog homes (000)
Pay TV subscribers (000)
Total DTT homes (000)

Digital cable subs/TV HH
Analog cable subs/TV HH
Pay IPTV subs/TV HH
Pay satellite TV/TV HH
Digital free satellite TV/TV HH
Analog satellite TV/TV HH
Analog terrestrial/TVHH
Primary pay DTT/TV HH
Digital/TV HH
Analog/TV HH
Pay TV Subs/TV HH

Stand-alone digital cable subs (000)
Dual-play digital cable subs (000)
Triple-play digital cable subs (000)
Stand-alone pay IPTV subs (000)
Dual-play pay IPTV subs (000)
Triple-play pay IPTV subs (000)

Stand-alone digital cable revs
Dual-play digital cable TV revenues
Triple-play digital cable TV
Digital cable TV subs revenues
Digital cable TV on-demand revs
Digital cable TV revenues
Analog cable TV subs revs
Cable TV revenues

Stand-alone IPTV revenues
Dual-play IPTV revenues
Triple-play IPTV revenues
IPTV subscription revenues
IPTV on-demand revenues
IPTV revenues

Satellite TV subscription revenues
Satellite TV on-demand revenues
Satellite TV revenues

DTT subscription revs
DTT on-demand revenues
DTT revenues

Subscription revenues
On-demand revenues
Total revenues

Stand-alone digital cable subs
Dual-play digital cable TV subs
Triple-play digital cable TV subs
Average digital cable (subs & VOD)
Analog cable TV subs
Stand-alone IPTV subs
Dual-play IPTV subs
Triple-play IPTV subs
Average IPTV (subs and VOD)
Pay satellite TV (subs)
Pay satellite TV (subs and PPV)
Pay DTT (subs)
Pay DTT (subs and PPV)
Average monthly ARPU
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