Understanding Y

  • ID: 2866004
  • Book
  • 320 Pages
  • John Wiley and Sons Ltd
1 of 4

Fifteen leading intergenerational commentators reveal the secrets of how to engage, attract and communicate with Generation Y.

Millennials have entered the workforce unafraid to break the rules. Yet it s impossible to unlock their full potential without understanding what makes them tick. Charlie Caruso, together with renowned experts, provides an insider s view of the digitally native, optimistic and innovative psyche of Gen Y.

They are transforming the way we work, yet there is a cloud of confusion around how to lead and collaborate with this so–called Generation Me . Understanding Y breaks down the stereotypes, the labels and the lies so that managers, co–workers and parents can leverage the unique skills of this extraordinary generation.

Supported by research and full of visual information, this insightful book answers an escalating dilemma: the why behind Gen Y.

Note: Product cover images may vary from those shown
2 of 4

Acknowledgements vii

Preface xi

1 The Enigma that is Gen Y 1

2 Y the Misunderstanding? 7

3 Psyche Y 43

4 Educating Y 53

5 Reading into Y 71

6 Media Gen Y 77

7 Millennial Communications 97

8 Political Y 113

9 Engaging Y 119

10 Y the Social Media Mania? 125

11 The Digital Umbilical Cord 143

12 Technolog Y 151

13 Enviromentall Y 163

14 Globall Y 171

15 Y Work? 179

16 Entrepreneuriall Y 189

17 Y Redefine the Metrics of Success 195

18 Start–Up Y 201

19 The Anti–Plan Masters 209

20 Financial Matters (Not) 217

21 Leading Y 227

22 Social Consciousness 235

23 Current and Future Challenges 245

About the Editor 253

About the Contributors 255

Index 265

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Charlie Caruso
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll