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The Social Executive. How to Master Social Media and Why its Good for Business

  • ID: 2866154
  • Book
  • October 2014
  • 328 Pages
  • John Wiley and Sons Ltd
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Social media is no longer the domain of playful conversations about everyday life.

It s where real business is accomplished daily.

Building and maintaining networks has always been an important part of business. While networking for managers may still involve face–to–face relationships, today s strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media is an essential professional investment, and how to get moving on building your own professional platform online.

This book shows you how to:

  • nurture the right relationships online
  • formulate a strategy that will give you a constant global social media presence
  • share ideas and information online with key colleagues and clients
  • grow your online influence while maintaining a busy schedule
  • use key social media platforms including LinkedIn, Twitter and Google+
  • increase your visibility, showcase your reputation, and find new business.
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About the author ix

Acknowledgements xi

Introduction xiii

Part II Is social media important? 1

1 Gargantuan and growing: the digital economy 3

2 Six damaging myths about social media 21

3 Mindshift: from so what to social 36

4 The high cost of social executive absenteeism 48

5 Double jeopardy: why you can t not be there 52

6 Professional development at the digital frontier 61

Part II: How do I use it? 87

7 Why you must own your digital and social media assets 89

8 Set the bar: social media benchmarks 101

9 Twitter: the global brain index 106

10 Lock in LinkedIn: a new, global business lunch 191

11 SlideShare: it s a pump class for PowerPoint 216

12 Google Plus: your social rolodex 230

13 Facebook: your new lounge 252

14 Executive Ecosystem: curate, automate, bring it together 269

Conclusion 287


Index 297

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Dionne Kasian–Lew
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