South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration

  • ID: 2872780
  • Report
  • Region: Africa, South Africa
  • 85 Pages
  • Ken Research Private Limited
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The report titled ‘South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration' presents a comprehensive analysis of the industry aspects including market size of mobile value added services such as messaging services, entertainment (music, games, TV/videos, Wallpapers, Themes and others), network services and other mobile services in South Africa. The report also entails the market share analysis and company profiles of major players operating in the mobile VAS market of South Africa. The future analysis, trends and developments, government regulations and segmentation by type of services have also been discussed in the industry research report.

Key Topics Covered in the Report:

- The market size of South Africa Mobile-VAS market in terms of value
- South Africa Mobile-VAS market segmentation by type of services (messaging services, entertainment services, network services and others)
- South Africa mobile messaging market segmentation by person to person (P2P), person to application (P2A) and application to person (A2P)
- Market size of South Africa mobile messaging services market
- Market size of South Africa mobile entertainment services market
- Market size of South Africa mobile network services market
- Market size of South Africa other mobile services market (m-commerce, m-health, m-education and m-agriculture)
- Trends and Developments and Government regulations in the mobile-VAS market of South Africa
- Market share of major players in South Africa M-VAS market
- Company profiles of the major players operating in the mobile-VAS market of South Africa
- Competitive landscape of South Africa mobile-VAS market
- Future projections and macro economic factors of South Africa M-VAS market
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FEATURED COMPANIES

  • Cell C
  • Comviva
  • Hello Doctor
  • Manobi
  • Mobenzi
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  • MORE
1. South Africa Mobile-VAS Market Introduction
1.1. Government Regulations in the Telecommunications Industry in South Africa
1.2. Value Chain of Mobile-VAS market
1.3. South Africa Mobile VAS Market Key Drivers
- Demand Side Drivers
- Supply Side drivers

2. South Africa Mobile-VAS Market Size, 2008-2013

3. South Africa M-VAS Market Segmentation by Type of Services, 2008-2013
3.1. South Africa Mobile Messaging Services Market Introduction and Size, 2008-2013
3.1.1. South Africa Mobile Messaging Services Market Segmentation by P2P and P2A and A2P Services, 2013
3.2. South Africa Mobile Entertainment Services Market Introduction and Size, 2008-2013
3.3. South Africa Mobile Network Services Market Introduction and Size, 2008-2013
3.4. South Africa Other Mobile Services Market Introduction and Size, 2008-2013
- M-Commerce
- M-Health
- Value Chain for M-Health Services Market
- M-Education
- MoMath Project in South Africa
- M-Agriculture

4. South Africa M-VAS Market Trends and Developments
- Shift from Voice to Data Services by the Mobile Users in South Africa
- Growing Popularity of Mobile IM Services Hindering the Growth of P2P Messaging Services
- Surging Mobile Internet Subscribers
- Emerging Location Based Services (LBS) in M-VAS Market
- Mobile Video Services to Gain Popularity

5. Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013

6. Company Profiles of Major Players in South Africa M-VAS Market
6.1. Vodacom
6.1.1. Company Overview
6.1.2. Financial Performance, 2008-2013
- Key Operating Indicators
6.1.3. Business Strategies
- Delivery of New Services
- Focus in Driving Data Services
6.2. MTN
6.2.1. Company Overview
6.2.2. Financial Performance, 2008-2012
- Key Operating Indicators
6.2.3. Business Strategies
- Focus on Maintaining a Strong Brand Presence
- Focus on Developing Innovative Products and Services
6.3. Cell C
6.3.1. Company Overview
6.3.2. Financial Performance, 2010
6.3.3. Business Strategies
- Focus on the Growth of MNVOs
- Focus on Offering Innovative Products and Services
6.4. Telkom (8ta)
6.4.1. Company Overview
6.4.2. Financial Performance, 2008-2012
- Key Operating Indicators
6.4.3. Business Strategies
- Focus on Strengthening the Mobile Segment
- Focus on Expansion of Mobile Retail Footprint
6.5. Virgin Mobile
6.5.1. Company Overview
6.5.2. Business Strategies
- Focus on Improving Customer Experience

7. Competitive Landscape of South Africa M-VAS Industry

8. South Africa M-VAS Market Future Outlook and Projections, 2014-2018
8.1. Cause and Effect Relationship between the Industry Factors and Mobile-VAS Market of South Africa
8.2. South Africa Mobile-VAS Market Future Outlook and Projections, 2014-2018
- Industry Challenges

9. Macro Economic Factors
9.1. Population, 2008-2018
9.2. Gross Domestic Product, 2008-2018
9.3. Mobile Subscribers in South Africa, 2008-2018
9.4. Number of Mobile Connections in South Africa, 2008-2018
9.5. Number of Internet Users in South Africa, 2008-2018
9.6. Telecommunications Industry in South Africa, 2008-2018
9.7. Number of Smartphone Users in South Africa, 2008-2018
9.8. Mobile Internet Access Revenues in South Africa, 2008-2018
9.9. Technology Mix in Sub Saharan Africa, 2008-2013
9.10. Number of Pay TV Households in South Africa, 2008-2018

10. Appendix
10.1. Market Definitions
10.2. Market Abbreviations
10.3. Research Methodology
- Data Collection Methods
- Approach
- Variables (Dependent and Independent)
- Multi Factor Based Sensitivity Model
- Final Conclusion
10.4. Disclaimer

LIST OF FIGURES

Figure 1: Mobile-VAS Market Value Chain
Figure 2: South Africa Mobile-VAS Market Size on the Basis of Revenue in USD Million, 2008-2013
Figure 3: South Africa Mobile-VAS Market Segmentation by Services on the Basis of Revenue in Percentage, 2008-2013
Figure 4: South Africa Mobile Messaging Services Market Size on the Basis of Revenue in USD Million, 2008-2013
Figure 5: South Africa Mobile Messaging Services Market Segmentation by A2P and P2A and P2P Services on the Basis of Revenue in Percentage, 2013
Figure 6: South Africa Mobile Entertainment Services Market Size on the Basis of Revenue in USD Million, 2008-2013
Figure 7: South Africa Mobile Entertainment Services Market Segmentation by Services on the Basis of Revenue in Percentage, 2013
Figure 8: South Africa Mobile Network Services Market Size on the Basis of Revenue in USD Million, 2008-2013
Figure 9: M-Health Market Value Chain in South Africa
Figure 10: South Africa Other Mobile Services Market Size on the Basis of Revenue in USD Million, 2008-2013
Figure 11: Population in South Africa in Million, 2008-2018
Figure 12: South Africa GDP in USD Million, 2008-2018
Figure 13: Mobile Subscribers in South Africa in Million, 2008-2018
Figure 14: Number of Mobile Connections (Prepaid and Postpaid) in South Africa in Million, 2008-2018
Figure 15: Number of Internet Users in South Africa in Million, 2008-2018
Figure 16: South Africa Telecommunication Industry Revenues in USD Million, 2008-2018
Figure 17: Number of Smartphone Users in South Africa in Million, 2008-2018
Figure 18: Mobile Internet Access Revenues in South Africa in USD Million, 2008-2018
Figure 19: Number of Pay TV Households in South Africa in Million, 2008-2018

LIST OF TABLES

Table 1: Licensing under the ECA Act of 2005
Table 2: Domestic SMS Charges by Various Mobile Network Operators in South Africa in Rand
Table 3: Top 10 Singles/ Ringtone Sales in South Africa, 2012
Table 4: LBS Services Offered by Mobile Network Operators in South Africa
Table 5: Bank Penetration in South Africa, 2010
Table 6: Key M-Banking Services in South Africa Mobile-VAS Market
Table 7: Healthcare Sector in South Africa, 2013
Table 8: M-Health Services Categories
Table 9: Distribution of M-Health Services across South Africa, 2013
Table 10: Mobile Internet Subscriptions in South Africa in Million, 2008-2013
Table 11: Number of Tablet Users in South Africa, 2010-2013
Table 12: Estimated Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013
Table 13: Estimated Revenues from Data Services of Major Players in South Africa Mobile-VAS Market in USD Million, 2010-2013
Table 14: Vodacom's Revenue, Operating Profit and EBIDTA in South Africa in USD Million, 2008-2013
Table 15: Key Operating Indicators of Vodacom in South Africa, 2008-2013
Table 16: Key M-VAS Services Offered by MTN in South Africa
Table 17: MTN Revenue and EBIDTA from its Operation in South Africa in USD Million, 2008-2012
Table 18: MTN Key Operating Indicators in South Africa, 2008-2012
Table 19: Telekom Group Revenue and EBIDTA in USD Million, 2008-2012
Table 20: Telkom Key Operating Indicators in South Africa, 2011-2012
Table 21: Competitive Landscape of Key M-VAS Players Operating in M-Health Segment
Table 22: Competitive Landscape of Key M-VAS Players Operating in Various Domains
Table 23: Cause and Effect Relationship between Industry Factors and South Africa Mobile-VAS Industry Prospects
Table 24: South Africa Mobile-VAS Market Future Projections on the Basis of Revenue in USD Million, 2014-2018
Table 25: Key Challenges faced by the M-VAS Market in South Africa
Table 26: Technology Mix in Sub Saharan Africa (Number of Connections) in Million, 2008-2013
Table 27: Correlation Matrix for South Africa Mobile-VAS Market
Table 28: Regression Coefficients Output
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- Cell C
- Cell-Life
- Comviva
- Dimagi
- Hello Doctor
- Inc
- MTN
- Manobi
- Mezzanine Ware (Pty) Ltd
- Mobenzi
- Mobile Alliance for Maternal Action
- Mxit Reach
- Telkom (8ta)
- Vodacom
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