Based on years of research and new field studies from around the globe, Epstein and Yuthas have written a book for managers that is grounded in the best academic and managerial research. This practical guide describes the steps needed for identifying, measuring and improvingsocial impact. This systematic approach is useful in maximizing and assessing the impact of different types of investments, including grants and donations, impact investments, and commercial investments.
Epstein and Yuthas personally interviewed leaders at more than 60 different organizations for this book and include examples from nearly 100 more. This is unquestionably the most complete, practical, and thoroughly-researched guide to taking a rigorous, data-driven approach to expanding the good you do in the world. It will be essential reading in organizations that are looking for a reliable and proven approach to measuring their philanthropic efforts.
Part 1 What Will You Invest?
1 The Social Impact Creation Cycle
2 Understanding the Investor
Part 2 What Problem Will You Address?
3 Understanding the Problem
4 Understanding the Investment Options
Part 3 What Steps Will You Take?
5 How Social Impacts Are Created
6 Linking Actions to Impacts
Part 4 How Will You Measure Success?
7 Measurement Basics
8 Measurement Approaches
9 Measuring Your Impact
Part 5 How Can You Increase Impact?
10 Social Impact Measurement Maturity
11 Amplifying Your Impact
12 Call to Action Social Impact
About the Authors