ADVANCE PRAISE FOR CATCHING LIGHTNING IN A BOTTLE
Win Smith, son of a founder of Merrill Lynch, has written an accurate story of the rise and fall of America s preeminent brokerage firm. No novel could be as captivating, no characters as rich and fascinating as those who fill the pages of this remarkable book. Merrill, one of the few financial institutions with a soul, thrived and flourished because of strong and principled management. The firm s demise, according to Smith (who holds back nothing), resulted from flawed management. A great study of the dark side of economic Darwinism.
ARTHUR LEVITT, Former Chairman, U.S. Securities and Exchange Commission
Catching Lightning in a Bottle is a timely history combined with intrigue and passion. It provides an accurate view of how our firm, Merrill Lynch, grew to prominence through a total commitment to clients and how losing sight of these principles led to the wounding of one of the world???s greatest global franchises. This is a must–read for every executive in order to avoid these mistakes in the future. Now that our time–honored, principled approach to serving our customers has been restored, we are all thrilled to be part of BOA/MER.
DANIEL P. TULLY, Chairman Emeritus, Merrill Lynch & Co., Inc.
This is a powerful and important story of what made a great institution and what brought it down, including some untold intrigue about the final years of Merrill Lynch. It is written by a man who knew it well and stood by his Principles.
JOSH WESTON, Honorary Chairman, Automatic Data Processing, Inc.
chapter one Little Doc (1885 1907) 13
chapter two The Odd Couple (1907 1915) 29
chapter three Mr. Smith Goes to Wall Street (1915 1929) 61
chapter four The Grocer (1929 1940) 101
chapter five Wall Street to Main Street (1940 1942) 137
chapter six Investigate Before You Invest (1942 1957) 171
chapter seven Good–bye, Beane Hello, Smith (1957 1970) 227
chapter eight Bullish on America (1970 1980) 271
chapter nine Mr. Integrity (1980 1985) 337
chapter ten The Eternal Optimist (1985 1993) 355
chapter eleven Cementing the Principles (1993 1997) 415
chapter twelve It Should Have Been a Solid Legacy (1997 2001) 457
chapter thirteen The Day My Father Wept (2001) 497
chapter fourteen The Death of Mother Merrill (2002 2007) 511
chapter fifteen Catching Lightning in a Bottle (2008) 549