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Able C&C Co Ltd in Beauty and Personal Care (South Korea)

  • ID: 2887338
  • Company Profile
  • May 2017
  • 3 pages
  • Euromonitor International
The company’s Missha brand started out as the nation’s first road-shop brand, introducing value-for-money products to consumers. However, as other competitors such as Innisfree, Nature Republic and The Face Shop are outperforming Missha in terms of value growth, Able C&C is seeking a different strategy in order to survive in the market. One of its main strategies is positioning the brand as being between premium and mass.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

May 2017

List of Contents and Tables

Strategic Direction
Key Facts
Summary 1 Able C&C Co Ltd: Key Facts
Summary 2 Able C&C Co Ltd: Operational Indicators
Company Background
Chart 1 Able C&C Co Ltd: Missha in Seoul
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Able C&C Co Ltd: Competitive Position 2016
Note: Product cover images may vary from those shown