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RTD Coffee in Kenya

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    Report

  • 21 Pages
  • December 2020
  • Region: Kenya
  • Euromonitor International
  • ID: 2888796
RTD coffee is not expected to gain any significant presence in Kenya in 2020, as awareness of products in this category is expected to remain extremely low. Consumers in Kenya are unsure about RTD coffee as there is little public knowledge of how these products are made of what ingredients they contain. Products such as RTD coffee are largely unfamiliar to the majority of consumers in the country and so most consumers will continue to turn to traditional coffee products over RTD options.

The RTD Coffee in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Rtd Coffee In Kenya March 2018

List Of Contents And Tables

ProspectsExecutive Summary

Soft Drinks Volume Sales Growth Remains Steady In 2017
Manufacturers Invest Heavily In Advertising
Innovation In Juice Packaging
Coca-Cola East & Central Africa Division Remains The Leading Player
Solid Volume Growth Expected Over The Forecast Period

Market Data

Table 1 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2012-2017
Table 2 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2012-2017
Table 3 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2012-2017
Table 4 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2012-2017
Table 5 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: Volume 2017
Table 6 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: % Volume 2017
Table 7 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: Value 2017
Table 8 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: % Value 2017
Table 9 Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2012-2017
Table 10 Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2012-2017
Table 11 Off-Trade Sales Of Soft Drinks By Category: Value 2012-2017
Table 12 Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2012-2017
Table 13 Nbo Company Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2013-2017
Table 14 Lbn Brand Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2014-2017
Table 15 Nbo Company Shares Of Off-Trade Soft Drinks: % Value 2013-2017
Table 16 Lbn Brand Shares Of Off-Trade Soft Drinks: % Value 2014-2017
Table 17 Distribution Of Off-Trade Soft Drinks (As Sold) By Format And Category: % Volume 2017
Table 18 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2017-2022
Table 19 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2017-2022
Table 21 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2017-2022
Table 22 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2017-2022
Table 23 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2017-2022
Table 24 Forecast Off-Trade Sales Of Soft Drinks By Category: Value 2017-2022
Table 25 Forecast Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2017-2022
Sources

Summary 1 Research Sources